This is issue no. 127 of 180. The last issue had a 40.07% open rate with a 9.88% of you going to this article the best reactions to Apple's new emoji. Here is a ProductHunt list of the latest iMessage apps. And read the top 50 marketers on Snapchat. 2PML reader @Everette Taylor is on the list. He currently serves at the VP of Marketing at Skurt.com.
ECOMMERCE: Juggernauts like Pinterest, Twitter, Reddit and Instagram all are involved in social media-based e-commerce growth. Facebook, however, is the clear frontrunner. Based on Shopify’s analysis of 37 million social media visits that led to 529,000 orders, an average of 85% of all orders from social media come from Facebook. The social media giant also has the highest conversion rate at 1.85%. Davey adds that 62% of U.S. millennials follow at least one brand on Facebook.
ECOMMERCE: We will continue exploring new ways to improve trip planning conversations, and to provide as seamless of an experience as we can. Imagine having the full set of collaborative features from the main Airbnb app as different types of interactive messages — searching for a home, comparing listings on a map, sending referrals and travel credits to friends, assisting in the account registration process, etc. We are just getting started.
MCOMMERCE: Criteo’s research shows brands can no longer ignore mobile platforms as a primary means to drive e-commerce sales. While technology enhancements have facilitated shopping on mobile, marketers are challenged with targeting consumers across every environment along the path to purchase. Retailers must employ both strong app and mobile web presences together with mobile targeting strategies to engage with shoppers wherever and whenever they browse and purchase to boost revenue.
ECOMMERCE: Glass, who shares the name of a co-founder of Twitter, launched Dispatch, a platform that utilizes Uber and Postmates to deliver food on behalf of restaurants, in September 2015. The company revealed on Wednesday that it has also partnered with DeliverLogic and Favor to further expand its services nationwide. "Today's consumer is demanding fast and transparent food delivery, but scaling restaurant delivery is challenging for large restaurant brands," Glass said.
RETAIL: Smart mall owners are carving up the cavernous spaces that once housed massive anchor chains, filling them with two to five smaller, more productive retailers, such as Dick's Sporting Goods (No. 62), H&M (No. 77 in the Internet Retailer 2016 Europe 500), and The Container Store Inc. (No. 316). They're also giving more space to nontraditional tenants—upscale restaurants, fitness centers such as LA Fitness and Soulcycle and entertainment venues, including movie theaters and Dave & Buster's.
ECOMMERCE: “We have partnerships with hundreds of retailers who also do a revenue share with us, but we also have CPG companies such as Pepsi, Proctor & Gamble, who promote their products on Instacart,” Mehta said. “As a result of that we have a third source of revenue most people forget about. The key point here is that all on-demand companies do not look the same.” There’s certainly logic to the argument. The existing promotion method for CPG companies is coupons, in which there’s little targeting and it’s not clear if it’s acquiring new customers.
FINTECH: Apple Pay officially launched in-browser to iOS 10 customers using Safari on Tuesday, with a desktop launch for macOS Sierra users scheduled for next week. Customers can pay via a buy button on the page, and will verify the purchase through Touch ID or a tap on their iPhone or Apple Watch. Payment information and setup will still be completed on a customers’ mobile phone. Based on existing and emerging partnerships, it’s likely the new offering will scale quite quickly, which could help push more people to mobile wallets.
DATA: The jargon of the web development industry contains so many acronyms we are using day in and day out, that it’s not only daunting for novices, but sometimes also hard for practicing developers to follow. Most of us safely use more common acronyms such as HTML, CSS, or HTTP, but what about the less widely used or newer ones? In this glossary, we have collected 30 acronyms that are frequently used in today’s web development articles and discussions in order to help our readers keep up with the contemporary industry lingo.
RETAIL: And neither Dick's nor Academy is immune from the competitive forces prompting the industry's rapid consolidation. Amazon is muscling its way into the business. Nike, Adidas and Under Armour -- once just branded manufacturers that sold through other stores -- are bulking up their direct-to-consumer businesses. Joining them are mass merchants such as Walmart and department stores such as Macy's, which have gotten a much-needed boost from athletic wear.
DATA: Anecdotally, aspiring musicians flock to Nashville. Portland has a vibrant food truck scene. Theater is rooted in New York City. Yet what about other cities? What is the creative fabric of Cleveland? Where do comic book writers cluster. Pretty much all existing attempts to map creative communities use census and jobs data. But creative efforts are often side-hustles. They’re garage / basement / cottage industries that will not appear in a census.