2PM | Archives

December 2017

• Dec 29 No. 251: 🗣 10 thoughts for 2018
• Dec 22 No. 250: 🗣 Listen up!
• Dec 18 No. 249: The definitive white paper 👀
• Dec 13 No. 248: The nine boxes.

November 2017

• Nov 29 No. 247: Welcome Back

October 2017

• Oct 22 No. 246: DNVB's will be just fine.
• Oct 7 No. 245 What's old {radio} is new again!

September 2017

• Sep 20 No. 244: A rare argument.
• Sep 16 No. 243: On publishers and eCommerce.
• Sep 14 Issue 242: Openings and Closings
• Sep 9 No. 241: One pivot worked, one did not.
• Sep 5 No. 240: To save retail, let it die.
• Sep 2 No. 239: The United States of Amazon

August 2017

• Aug 23 No. 238: Inclusivity has many forms.
• Aug 19 No. 237: DNVB Brief. 👀
• Aug 10 No. 236: But first, define "middle-class."
• Aug 7 No. 235: Is that Kevin Hart doing a box jump?
• Aug 4 No. 234: A sign of things to come.

July 2017

• Jul 28 No. 233: "Maybe it's not as crazy as it sounds."
• Jul 26 No. 232: Data around Disney's in-theater face tracking. 👀
• Jul 24 No. 231: Commoditization is the enemy.
• Jul 19 No. 230: The Top 25 DNVB's of 2017
• Jul 17 No. 229: 128 years old and hitting stride. ⏳
• Jul 9 No. 228: Life finds a way.
• Jul 4 Issue No. 227: When Malls Fail, Go Private?

June 2017

• Jun 23 No. 226: The future of fashion e-tailing.
• Jun 19 No. 225: eCommerce and middle America
• Jun 9 No. 224: Better never than late.
• Jun 7 No. 223: Content / Commerce 2.0
• Jun 5 No. 222: 🗣Hi, SiriAlexaGoogle.
• Jun 1 No. 221: Loose Threads

May 2017

• May 25 No. 201: Oddly, the Bateman brand persists. 🔪
• May 23 No. 219: First Look 🎥
• May 18 No. 218: Back on 🎯
• May 16 No. 217: "Blank"
• May 12 No. 217: The Department Store of the Future?
• May 9 No. 216: Maybe? Maybe not.
• May 4 No. 215: One 🔥 pitch deck.

April 2017

• Apr 27 No. 214: It's not the end for humans. 🤖
• Apr 24 No. 213: One media group went all-in on commerce. 🙀
• Apr 17 No. 212: Fashion's Duopoly.
• Apr 14 No. 211: Now fully shoppable.
• Apr 13 No. 210: Meanwhile in Palo Alto
• Apr 10 No. 209: Amazon wants to dress you.
• Apr 7 No. 208: Creative direction.
• Apr 5 No. 207: Push it.
• Apr 3 No. 206: You best not miss.
• Apr 1 No. 205: That's one way to get clicks.

March 2017

• Mar 29 No. 204: A $500 MacBook Pro? Read up on how.
• Mar 27 No. 203: Don't do this, unless you're like them.
• Mar 22 No. 202: Gone in 33 seconds.
• Mar 21 Murmurs at Shoptalk.
• Mar 16 No. 200: Moving on up!
• Mar 14 No. 199: They're heating up.
• Mar 10 No. 198: 🚨 That's Bold.
• Mar 8 No. 197: Urbanization Outfitters.
• Mar 6 No. 196: Matrimony
• Mar 3 No. 195: The Once and Future King

February 2017

• Feb 28 No. 194: Ahead of the curve.
• Feb 26 No. 193 The Fast Rise and Slow Demise.
• Feb 22 No. 192: An unbiased look.
• Feb 20 No. 191: Save your clicks, brands want influence.
• Feb 18 No. 190: Am I Typecast?
• Feb 16 No. 189: The next 40 years.
• Feb 13 No. 188: Will Snap Pop? A lot of coverage here.
• Feb 10 No. 187: What Hodinkee Accomplished
• Feb 8 No. 186: Oh, Mr. Porter!
• Feb 6 No. 185: Generation Z Rising
• Feb 2 No. 183: A message for retail.

January 2017

• Jan 31 No. 183: Ways and Means.
• Jan 27 No. 182: Still in Early Innings.
• Jan 25 No. 181: On Media's Diminished Influence on Major Retail
• Jan 23 No. 180: Steve Jobs Saved Nike?
• Jan 17 No. 179: The House of Cards
• Jan 10 No. 178: The internet doesn't let you shop.
• Jan 5 No. 177: ...that should inspire every brand.

December 2016

• Dec 30 No. 176: Here's 2016's final email!
• Dec 28 No. 175: This is not a drill.
• Dec 24 No. 174: Reshaping eCommerce
• Dec 22 No. 172: Willpower Lost
• Dec 20 No. 172: The Boost
• Dec 16 No. 171: Angry Amazon Pilots
• Dec 9 No. 170: The channel is the product.
• Dec 7 No. 169: Lean Luxe
• Dec 5 No. 168: Amazon Gone Wild
• Dec 1 No. 167: Defy The Monstars

November 2016

• Nov 29 No. 166: Brand _____ furthers it's digital push.
• Nov 28 No. 165: The Gold Standard
• Nov 23 No. 164: Top 10 Reads for Today!
• Nov 22 No. 163: Today's Top 12 Reads
• Nov 18 No. 162: Just (6) Days Before 'Black Friday'
• Nov 10 No. 161: What a spectacle.
• Nov 9 No. 160: Gains and Losses
• Nov 8 No. 159: Serendipity Through Technology
• Nov 7 No. 158: Dualing Market Caps
• Nov 4 No. 157: A Suggestion for Bill Simmons
• Nov 4 No. 156: A Glimpse At eCommerce's Future
• Nov 2 No. 155: Today's Top Intelligence
• Nov 1 No. 154: The Liquidator and The Flea

October 2016

• Oct 31 No. 153: Media brings sophistication to eCommerce
• Oct 25 No. 152: The Mainstreaming of Editorial eCommerce
• Oct 24 No. 151: A congratulations is in store!
• Oct 21 No. 1️⃣5️⃣0️⃣
• Oct 20 No. 149: ⚡️The Top 12 Reads Of The Day
• Oct 19 No. 148: ⚡️The Top 10 Reads of the Day
• Oct 18 No. 147: 🛳 A commerce cruise? Why, yes.
• Oct 17 No. 146: The viral loop illustrated.
• Oct 14 No. 145: The Slow Death? Perhaps, not.
• Oct 13 No. 144: Authenticity Prevents the Rebrand
• Oct 12 No. 143: Media accelerates eCommerce adoption?
• Oct 10 No. 142 The two arguments 👀
• Oct 7 No. 141: A deep dive.
• Oct 6 No. 140: ⚡️Outdone by China?
• Oct 5 No. 139: Why malls will shutter, in just one chart.
• Oct 4 No. 138: ⚡️a great mix in today's top intelligence
• Oct 3 No. 137: A .gif infographic + 'Voice First' picks up steam + Snap's elusive spectacles?

September 2016

• Sep 30 No. 136: The age of eCommerce VR?
• Sep 28 No. 💯 and 3️⃣5️⃣, already.
• Sep 27 No. 134: A Failure in Men's Tech Fashion
• Sep 26 No. 133: Exits, entrances, and moderation.
• Sep 22 No. 132: The differentiator is?
• Sep 21 No. 131: An uncool move by Nike?
• Sep 20 No 130: Publishing 📉 and eCommerce 📈? In some cases, it seems so.
• Sep 19 No 129: Technological (r)evolutions, all at once.
• Sep 16 No 128: The real change + another CPG M&A?
• Sep 15 No 127: iMessage, the new platform for eCommerce
• Sep 14 No 126: 2PML's run down of 12 top stories and briefs
• Sep 13 No 125: 📉 The Shifts To Study 📈
• Sep 12 2 PM LINKS 124: The re-rise of VC funded eCommerce
• Sep 9 2 PM LINKS Letter 123: 12 reads for your Friday
• Sep 8 2 PM LINKS No. 122: ⚡️ Affirm, Alphabet, Airpods, Allbirds, and Amazon's Prep.
• Sep 7 2 PM LINKS No. 121: Snapchat IPO + Facebook v. Publishers + Stripe x Apple Pay + A word from Stratechery.
• Sep 6 2 PM LINKS No. 120:
• Sep 2 2 PM LINKS No. 119: 📈 and a "Last Word" on Spotify v. Apple.
• Sep 1 2 PM LINKS No. 118: VMA's reached 3x more on Snapchat + On Spotify's (lack of) profitability + SpaceX destroys Facebook's satellite.

August 2016

• Aug 31 2 PM LINKS No. 117: Zero likes + Organic Gatorade + 68,000,000 + Les Wexner said what?
• Aug 30 2 PM LINKS No. 116: The people who matter at Uber + Wayfair goes Snapchat + J. Crew succumbs to omnichannel.
• Aug 29 2 PM LINKS No. 115: New shifts to note + The GOAT pivot + World's fastest + A major 🔑.
• Aug 26 2 PM LINKS No. 114: RIP Lyft + Alexa / A.I. + Karmaloop 2.0? + The new king of college hoops?
• Aug 25 2 PM LINKS No. 113: ⚡️ Warby's video game + Retail's future + USPS's resurgence + The death of SEARS.
• Aug 24 2 PM LINKS No. 112: Homage sells shares to Express + Virtual reality by Wayfair + Best Buy wins for a change + That's a major 🔑.
• Aug 23 2 PM LINKS No. 111 ⚡️ with 14 new reads.
• Aug 22 2 PM LINKS No. 110: Instagram stories + the Olympic numbers + the headquarters of shoe brands ⇢
• Aug 19 2 PM LINKS No. 109: 📈 The Industry Standard
• Aug 18 2 PM LINKS No. 108: The 2PML 'Halo 10'
• Aug 17 2 PM LINKS No. 107: Product Hunt innovates, Wal-Mart is out of control, Pinterest videos (?), and customers you don't want.
• Aug 16 2 PM LINKS No. 106: 🌊 👀
• Aug 15 2 PM LINKS No. 105: Basic, slow innovation, brick & mortar weakness, and the fall of the preppy leader.
• Aug 12 2 PM LINKS No. 104 Downtown, P&G scales back, Underdogs, Phelps, and "Suicide Squad."
• Aug 11 2 PM LINKS No. 103: Fed up, The demise, Airbnb needs homeowners.
• Aug 10 2 PM LINKS No. 102: Disney hedges, Social commerce falls flat, and Stop with the Instagram product placement.
• Aug 9 2 PM LINKS: Block me back, Coach is out, Time Magazine's eCommerce
• Aug 8 2 PM LINKS: 💯
• Aug 5 2 PM LINKS No 99: Foot traffic, Facebook captures Snapchat (again), Robotic media, and Corrupt mayo.
• Aug 4 2 PM LINKS No 98: Counterpoint, Target consolidation, Liquor, and Copying done right.
• Aug 3 2 PM LINKS No 97: 😶, and Uber reloaded, Mobile restaurant apps thrive, Best practices, and Nike - the innovator.
• Aug 2 2 PM LINKS No 96: 25 most innovative brands and 9 mobile insights
• Aug 1 2 PM LINKS: Uber rarely loses but..., Michigan and Michael, and China edges the U.S.

July 2016

• Jul 29 2 PM LINKS No. 94 Amazon at it again, Coke's fall, retailers' discount fallacy, and one Major 🔑.
• Jul 28 2 PM LINKS no. 93: Obstacles, decline, goals, and the reshaping of commerce's future.
• Jul 27 2 PM LINKS: Attacking Groceries, an unlocked report, and introducing: Marsbot.
• Jul 26 2 PM LINKS: Tesla comes for Uber, India leads U.S., Death of brand loyalty
• Jul 25 2 PM LINKS - 90 issues in. 📈
• Jul 22 2 PM LINKS - No. 89: Postmates is killing the drive thru, Birkenstock is out, Six brilliant blogs, and Jet.com's retention problem
• Jul 21 2 PM LINKS - No. 88: Social Beats TV, An Optimistic Nike, Facebook Flight, Retail A.I.
• Jul 20 2 PM LINKS - No. 87: P&G misses out, GM edges Tesla, Dollar Shave strikes gold
• Jul 19 2 PM LINKS - No. 86: Apple is losing, 5 mistakes, and Body positivity
• Jul 18 2 PM LINKS - No. 85: Record gains, Conde Nast eCommerce, and Snapchat's Patents
• Jul 15 2 PM LINKS - No. 84 Trends, Failures, and Why ads don't convert.
• Jul 14 2 PM LINKS - No. 83 Gen Z lacks brand loyalty, Amazon Cracks Apparel, Mobile is now 60%.
• Jul 13 2 PM LINKS - No. 82 All for Pikachu, agencies scramble, $23M in Roomba sales, mobile eComm dwarfs ad sales
• Jul 12 2 PM LINKS - No. 81 The Lure Module (Top Ten), 20M More, and Stop It Wal-Mart.
• Jul 11 2 PM LINKS - No. 80: Pokemon Go (Top 10), Apocalypse at ESPN, Nike beats Adidas.
• Jul 8 2 PM LINKS - No. 79: Don't Duplicate Prime Day, Brand Rebirth, and Demand Generation
• Jul 7 2 PM LINKS - No. 78 $30,000 watches, Casper, Memories, Moments, and Millennials
• Jul 6 2 PM LINKS - No. 77 Warby Park it, A Weaker Nike, Megatrends
• Jul 5 2 PM LINKS - No. 76: Teens, One-Clicks, and Acquisitions
• Jul 4 2 PM LINKS - No. 75: Thriving, Retention and Marriage
• Jul 1 2 PM LINKS - No. 74

June 2016

• Jun 30 2 PM LINKS - No. 73: "But can you build a billion dollar eCommerce company?"
• Jun 29 2 PM LINKS - No. 72
• Jun 28 2 PM LINKS - No. 71 Envy, Analytics, and Voice-First Commerce
• Jun 27 2 PM LINKS - No. 70 Shake ups, Feuds, and Authenticity
• Jun 24 2 PM LINKS - No. 69: A break from BREXIT speculation
• Jun 23 2 PM LINKS - No. 68 is 🔑.
• Jun 22 2 PM LINKS - No. 67
• Jun 21 2 PM LINKS - No. 66: Top 10 dynamic brands, mCommerce trends, the death of banner ads, Slack - the OS
• Jun 20 2 PM LINKS - No. 65 "The Ultimate Warrior"
• Jun 17 2 PM LINKS - No. 64: 🚀 RocketCode, West Elm, Foursquare, and is 👻 stealing filters?
• Jun 16 2 PM LINKS - No. 63: Rolls Royce, Backchannel, Wayfair, and Rag & Bone
• Jun 15 2 PM LINKS - No. 62: Four Characteristics of DNVB's
• Jun 14 2 PM LINKS - No. 61: Tesla to sell at Nordstrom, The Ledbetter Index, and Apple Pay for Shopify
• Jun 13 2 PM LINKS - No. 60: Snapchat 👻, Gawker eCommerce, and WWDC highlights eCommerce
• Jun 10 2 PM LINKS - No. 59: IRCE, Macy's, CGI Burgers, and Steph Curry's Very Bad Day
• Jun 9 2 PM LINKS - No. 58 View the top 10 car brands, Learn about the pending 'Subprime Ad Crisis', Watch Nike's best sports promo yet.
• Jun 8 2 PM LINKS - No. 57
• Jun 7 2 PM LINKS - No. 56 - 🌊's and 8 must reads.
• Jun 7 2 PM LINKS - No. 55: 10 Great Insights
• Jun 3 2 PM LINKS - No. 54: Lululemon's Founder Speaks, Wal-Mart Smartens Up + 24 Major 🔑's (guest feature)
• Jun 2 2 PM LINKS - No. 53: 🏀 "NBA Finals Brand War" + 👻 "Snapchat's New Status"
• Jun 1 2 PM LINKS - No. 52: 100 Conversion Tips and The Definitive Internet Trends Report

May 2016

• May 31 2 PM LINKS - No. 51: "How Athletes Become Kings", "Confessions of An Agency CEO"
• May 30 2 PM LINKS - No. 50: Cool Hunting's Spin on eComm, 10 Profitable, Ugly Websites.
• May 27 2 PM LINKS - No. 49: The 🔑 to Commerce Monopoly
• May 26 2 PM LINKS - No. 48: Bricks & Mortar 📉 / eCommerce 📈
• May 25 2 PM LINKS - No. 47: The Mythological Millennial, Under Armour, Tesla, and Foursquare
• May 24 2 PM LINKS - No. 46: Snapchat, the eCommerce Giant.
• May 23 2 PM LINKS - No. 45: The Effect of The Suburban Mom
• May 20 2 PM LINKS - No. 44: Chart of The Week
• May 19 2 PM LINKS - No. 43: A 2PML Reader Perk, Product Hunt Launches eCommerce, Wal-Mart Slows, & Programmatic TV?
• May 18 2 PM LINKS - No. 42 "Two top brand ads and Google Home v. Alexa"
• May 17 2 PM LINKS - No. 41 "The Undefeated, Mav Carter, Affirm, ESPN, and Postmates"
• May 16 2 PM LINKS - No. 40 "The Most Creative, Top 10 Ads, and a Feature on Startups.co"
• May 13 2 PM LINKS - No. 39 "Use Amazon to Hail Your Model 3"
• May 12 2 PM LINKS - No. 38 "Top 99 in eCommerce Design, The Death of Malls"
• May 11 2 PM LINKS - No. 37 "The World's Most Valuable Brands"
• May 10 2 PM LINKS - No. 36 "DNVB's, Budweiser, BigCommerce, $ADS v $UA"
• May 9 2 PM LINKS - No. 35 "The Top 10 Beer Brands, SpaceX, and Spotify video"
• May 6 2 PM LINKS - No. 34 "The 10 least engaging brands, habits, and native ad revenue"
• May 5 2 PM LINKS - No. 33 "eCommerce Agencies Are Blowing Up"
• May 4 2 PM LINKS - No. 32 "Luxury, Vox, GIF's, Native, $AAPL v Tidal, and Misty Copeland"
• May 3 2 PM LINKS - No. 31 "Shopify x Postmates, IVY PARK, Uber, and Amazon"
• May 2 2 PM LINKS - No. 30 "The Perfect Audience + Swipe to Buy"

April 2016

• Apr 29 2 PM LINKS - No. 29 "A Live Chat at 4 PM EST"
• Apr 28 2 PM LINKS - No. 28 "Amplified Marketing, Views, and Tomorrow's first live chat"
• Apr 27 2 PM LINKS - No. 27 "Shopify, Nike, Content Creators, Talkshow, and Eventbrite eCommerce"
• Apr 26 2 PM LINKS - No. 26 "Hot Chicken, Jumpman, iOT, Postmates, Snapchat eCommerce"
• Apr 25 2 PM LINKS - No. 25 'The Verge, Better Apps, The Future of TV, and 🍋'
• Apr 22 2 PM LINKS - No. 24 'Brand Event Serendipity'
• Apr 21 2 PM LINKS - No. 23 'McGregor, Building 8, Taco Bell, and The Ringer'
• Apr 20 2 PM LINKS - No. 22 'Connor McGregor, Snapchat 3-D, RYOT, Hyundai, and 50 Notes'
• Apr 19 2 PM LINKS - No. 21 '@Shaft, AirBNB, the emoji, Skimm, and The Undefeated'
• Apr 18 2 PM LINKS - No. 20 'Identifiable trends and shifts.'
• Apr 15 2 PM LINKS - No. 19 'It's Time To Optimize For Mobile'
• Apr 14 2 PM LINKS - No. 18 'An Organic 1,000+'
• Apr 13 2 PM LINKS - No. 17 'Mamba Day and Nike v. UA explained'
• Apr 12 2 PM LINKS - No. 16 'The Rise of the eCommerce Editor + F8 Roadmap'
• Apr 11 2 PM LINKS - No. 15 'Father time, A.I. overload, Audi, and Lyft > Tinder?
• Apr 8 2 PM LINKS - No. 14, 'I done it already' v. 'The Revenant' bear
• Apr 7 2 PM LINKS - No. 13, "Video > Journalism, Slackbots, and AI Everywhere"
• Apr 6 2 PM LINKS - No. 12, "FB Live, Everette, HERE, and Body Armor"
• Apr 5 2 PM LINKS - No. 11, "The Chat OS, $10M, the NFL, and Burberry."
• Apr 4 2 PM LINKS - No. 10, "Chatbots, Amazon Payments, and Balmain"
• Apr 1 2 PM LINKS - No. 9, "Elon, our new Steve."

March 2016

• Mar 31 2 PM LINKS - No. 8, "Model 3 Day and Bey and Jay"
• Mar 30 2 PM LINKS - No. 7, "A Multi-Million Dollar Tweetstorm"
• Mar 29 2 PM LINKS - No. 6, "The Hype Factor" and $20 EPS?
• Mar 28 2 PM LINKS - No. 5, Don't Turn on The Notifications
• Mar 25 2 PM LINKS - No. 4, "Hyundai v BMW" and Snapchat Wins?
• Mar 24 2 PM LINKS - No. 3, 'Gone in 18 Seconds'
• Mar 23 2 PM LINKS - No. 2, 'Davidson v Goliath' and DOMO
• Mar 22 2 PM LINKS - Issue #1