Issue #3

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This is issue no. 3 of 180. The goal of each issue is to identify stories in brand, data, and digital that overlap in some way. Yesterday's engagement was 68% with a 32% clickthrough rate.

Branding / eCommerce / digital innovations

A last word: we all want A.I. to work. Right?

Business leaders don't prefer man-hour intensive tasks that distract them from executing the overall mission. Though Microsoft's AI Twitter bot failure was very public, it seems that there will come a time when entrepreneurs can hand over the reigns to their social media accounts or reposition their lower level customer care team members (the most human capital intensive commitment) to allow machine-learning bots to perform those tasks. The notion of this is no longer decades away. But will consumers prefer doing business with machines?