Issue #4

Logo for 2 PM LINKS

This is issue no. 4 of 180. The last issue saw a 57.04% open rate with a 34.57% clickthrough. The most important topics? The (1) Abercrombie brand and (2) the data tools that can help your startup.

Branding / eCommerce / digital innovations

A last word: I just made Linkedin more useful.

A new platform that I stumbled upon, Index combines public information on business contacts with private information on relationships to tell you who knows who and how well. Index uses metadata from emails without ever accessing its content. This new service can address who you need to reach to make the best attempt at a warm introduction. The goal is to reduce the number of cold emails that you attempt, improving the odds of a warm welcome.