Issue #61

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This is issue no. 61 of 180. Last issue saw a 46.25% open rate with 8.48% going to this article detailing the Linkedin CEO's letter to staff, post acquisition. Worth your while: The LedBetter Index [DATA]​.

Today: 10 things that you need to read.

Last Word: The Lin-Manuel Effect

Shortly after Hamilton's 11 Tony Awards, data from Stubhub was exported into Excel to quantify how much of an effect that Lin-Manuel, the show's creator and its star, had on the marketability of the performance's eCommerce presence. Here is a definitive look into just how drastic the differential is. In short, you are looking at the accelerating arc of Hamilton's fade.