Issue #113

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This is issue no. 113 of 180. The last issue saw a 🔥 46.48% open rate with 8.26% going to this article on $EXPR's investment into Columbus' Homage (more coverage here). And this new product is where my allegiance to the tech fashion industry ends. What do brands look for from native advertising partnerships?

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Today's Top Intelligence (14 Reads)

Graphic of The week: In light of Apple's Pivot to Service-based Revenue

A few notes on the charts above:
  • Before 2000 Apple didn't report revenue from Other Products or Services, so it is possible that the share of Macs in those years is overstated in the top chart
  • In 2004 Apple changed from reporting sales of 4 different categories of Macs to 2 categories: portables and desktops
  • In 2012 Apple consolidated all Macs into a single category for reporting purposes
  • In 2015 sales of iPods were so low that Apple included iPods in Other Products rather than as a separate segment. It appears likely that this will continue in future years