Issue #177

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This is issue no. 177 of 180. The last issue had a 🔥 45.95% open rate and a 🔥 31.76% engagement rate with 8.74% of you visiting this article on the Top 10 Marketing Trends For 2017. Here are the top 100 brands. Sears closes 150 anchor stores; Macy's closes 68 anchor stores. Here's a short tweet storm on how mall economics will pummel suburban areas.

Issue 176's last word:

As consumers seek to purchase experiences over goods, the successful fashion and luxury companies will be the ones that are best positioned to take advantage of the shift. North Americans are spending more time outdoors: snowboarding, hiking, and in fitness. And there is also a rise in leisure vacationing. To this effect, high end accessories will have slower growth and expensive clothing will see similar stagnation. Brands will need to focus on adjusting by merchandising their products around the paid experiences that illicit memories far more valuable to consumers than high fashion or cutting edge electronics. - @web

Successful men's brand Taylor Stitch launched a sub-brand, designed around technical fabric blends, to promote sustainable travel. This is one of the many (effective) marketing pitches that you will see from brands who are now positioning themselves as the secondary to the costlier experiences that we pursue.

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Today's Top Intelligence (12 Reads)

Continuing On...

The plan is to continue by further improving its writing, design, function, and curation. While I won't use the word "startup" to describe this project, I do hope that 2PM Links can be the authority on these matters and if the team must grow to achieve that, it will.

I began 2PM Links to grow as a student of commerce and the interconnectivity of data, media, and brand. Each day, I devoted hours to it. However, I look back on early writings with a bit of pause. My views on certain industries, companies, and initiatives were often determined without inspection. And that is a benefit of this letter. What you will take away from reading this letter is an evolved view of an ecosystem that fosters growth for companies. You will have an even better understanding of media, data interpretation, brand management, and commerce are the foundational pillars of many companies that thrive today. Fluidity is our modern law and the ecosystem is readjusted often enough to promote a need for collective effort.

The interconnectivity of our professions is what drives each of them along. And the plan for is to continue highlighting all that each industry offers, without opinion or sensationalism. I hope that you'll stick around after no. 180.

Web Smith / @web

P.S. 2PM Links is well-read these days but here is the unheralded announcement of it on day one, just nine months ago on 👉🏽 Product Hunt. 😂