BRAND: Movie spacesuits almost always look better than their real world counterparts. That’s probably why SpaceX has tapped legendary costume designer Jose Fernandez to develop their own in-house spacesuits.
BRAND: In recent years the hierarchy of international beer brands has been massively shaken up by the increasing popularity of the alcoholic drink in China. In fact, four of the ten top-selling beer brands globally are now Chinese, according to data shared with Business Insider by research firm Euromonitor.
*ECOMMERCE: Given the problem of what to write (a form of writer’s block) and the danger of publishing poor product descriptions (lower conversions or duplicate content), some online stores may want to take a mechanical approach to building (writing) product descriptions. The idea is simple.
DATA: The objective of data art is to create aesthetic forms and artistic works from the digital nature of the data generated from big data (graphics, simulations, worksheets, statistics, etc.). Any virtual data produced by our environment can be transformed into images, objects or sounds.
MEDIA: In the coming weeks, we’re launching broadcast search and drone support to help people form communities around the topics they care about and broadcast from new perspectives. We also want to share a preview of our full beyond 24 hours approach that will be available in the coming weeks.
MEDIA: What makes some content marketing succeed, while other efforts fail? Like any framework, this one can be stated simply. Actually executing it is going to be more complicated. But if you use it, you’ll avoid the pitfalls that bring down most content marketing. The framework: Education + Personality = Effective Content.
MEDIA: Most of Spotify’s 75 million subscribers probably think of it as their favorite music streaming service. Will they love it just as much for streaming video? The Swedish company is hoping—and betting—that they will by pouring a significant amount of resources into creating original video programming.
MEDIA: While Faida wouldn’t talk about how much revenue this still-controversial program is generating for AdBlock Plus, he did say that today, of the 100 top U.S. websites, 40 have acceptable ads on their pages. Those numbers represent significant growth in ad blocking, given that at the beginning of the year the company was touting 500 million downloads.
ECOMMERCE: Over the past year, its employee count has soared by 49%, to 245,200. Generally, an increasing headcount precedes revenue growth; in Amazon's case, investments in additional staff are necessary as the company adds new fulfillment centers, expands AWS, and makes other key investments.
BRAND: When it comes to Instagram adoption, almost every industry sector, with the exception of beverages and consumer electronics, is almost full penetrated. For example, 100% of auto brands examined by L2 Think Thank have adopted Instagram, and other industries such as fashion, beauty, watches and jewelry and travel, are almost fully saturated.
Last Word: eCommerce brands have options.
Amazon is the king of eCommerce but, for over 250,000 brands - Shopify (1,886 Mattermark score) is a worthy challenger for the attention of their niche businesses. By revenue, employee growth, and influence, alone, Amazon.com (65,764 Mattermark Score) is unbeatable. But selling on Amazon isn't for every aspiring brand, yet.
E-commerce software provider Shopify had 275,000 clients at the end of the first quarter, up from just over 162,000 a year earlier.
With over 120,000 new stores added to the rolls, Shopify's eCommerce agencies are inline to be of the fastest growing agency-based businesses in the United States. A quick look at the code for Shopify's "experts" database and there are at least 2,495 development houses around the world. Many of these are one-off developers, even more of them are stagnant. Knocking off the bottom 1,500 and you have 1,000 international agencies vying for the business of 120,000 new stores at an average development price of $22,000 (based on a recent survey). This number doesn't include retainers for marketing, app building, etc.
One of the tools that I am developing for 2PML is a way for brands to find the best developer for them. As of now, Shopify's "experts" site highlights high-flying developer houses by proximity to your IP address. I suppose that geography matters but in many cases, brands use developer houses that are well across the country (or even abroad).
After taking into consideration: SEO, editorial presence, database up votes, and project quality - I've graphed a loosely interpreted chart of ten Shopify development houses that are doing good business. Several others (like Canada's Bold Commerce) do not have a Mattermark score and were not included. The Shopify Benchmark is included to illustrate a market cap. This number is assigned to Shopify by Mattermark.
The Mattermark "growth score" is proprietary but it is reliable. Shopify is the solution for the majority of upstart eCommerce brands. For Shopify Plus users experiencing hyper-growth (like Chubbies Shorts, Mizzen+Main), Amazon and Shopify are developing a system to allow products to be featured and sold, seamlessly on Amazon.com. This is the absolute best of both worlds - the functionality of Shopify, the discoverability of Amazon.