Issue #108

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This is issue no. 108 of 180. The last issue saw a 39.60% open rate with 7.26% going to this article by Product Hunt's Ryan Hoover. His burgeoning startup announced a brilliant partnership with Amazon. Today's issue is heavy on Innovation and Data. Important anecdotes and news on how our infrastructure will shift towards the commercial use of AR / VR / and autonomous travel.

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Today's Top Intelligence (8 Reads)

Last word: 2PML's Halo 10

I've included a link to a working sheet, measuring ten startups that are riding high. Each has what's known to CMO's and brand managers as a "halo effect." As a product manufacturer, you want to be able to release new product verticals to an audience prepared to trust your brand and its vision. 

See: Casper's dog mattress for $125.

When Apple launched the iPhone, their management made a then-risky bet that the Cupertino company's halo effect was enough to influence enthusiasts of great computers to become enthusiasts of great phones without buttons. Jobs' bet was correct. Most recently, Tristan Walker's Bevel introduced a product that was only slightly tangential to what the brand had done before. The product is currently on back order after one of the brand's strategic investors name dropped the product, in a very visible way.

Here is my top 10 list of brands who can launch products that fall outside of their original product road map. The list is in the order of 2015's rate of growth. Information sources: Internet Retailer, SimilarWeb, Private Databases