Issue #94

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This is issue no. 94 of 180. Last letter saw a 38.12% open rate with 8.42% going to this article on Snapchat's hardware plans. 

Today's Top Intelligence (12 Reads)

Graphic: Major 🔑 Alert

What am I looking at? A measure of Andreessen Horowitz and Google Ventures-backed Bevel's brand mentions immediately after this morning's release of Snapchat philosopher and Miami rapper DJ Khaled's ninth album - aptly entitled "Major 🔑." On it, Nas mentions the Silicon Valley startup in one of his verses. At press time, the brand's search volume and Twitter mentions are at a four month high.

The brand's founder, Tristan Walker, has leaned heavily on eCommerce and direct relationships to his customer base - opting for deeper relationships versus a wider base of customers that may present lesser longterm value. Most recently, the brand launched within Target, benefiting from the store's upper-scale audience and industry-leading data and targeting methodologies.

One of 2PML's friends with thoughts on Bevel's successful net promoter strategy,  Mr. Startup J. Khaled:

One of the 🔑's that Bevel is embracing more than any other startup in recent history is the ability to connect with the culture. From podcasts like
Combat Jack to this Nas plug - Walker & Co is quickly becoming real life, life goals.