This is issue no. 5 of 180. The last issue saw a 52.50% open rate with a 40.48% clickthrough. The most important topics? The (1) Index.io (2) Snapchat briefly dominating the app store. Here's what matters today.
Data science is important for marketers because it helps local businesses reach, target, engage, and convert potential customers with more granularity and precision. The current marketing landscape is being shaped by data science as is the future of customer interactions. Here are three reasons why.
Let's face it. Startup life can be daunting, especially if you are a thirty-something with kids and a mortgage. Here is a sneak peak at the book "Disrupted" by Dan Lyons on his time at startup Hubspot.
Vice Media has confirmed the departure of Richard Beckman, its head of ad sales, just ten months into the job. Vice has been growing thanks to a practice that is just now becoming popular, manipulating your media brand's Comscore with side deals.
Brit & Co, a media and eCommerce firebrand, experimented with Snapchat by posting Easter content from Saturday until today. They will appear in "Discover" from time to time, over the next year. Remember Snapchat's recent eCommerce investment into the famed Spring app.
India is shaping up to become the next big e-commerce battleground for global players from Alibaba and Amazon to local champions Flipkart and Snapdeal. In many ways, at a macro level, China and India are leading the eCommerce charge.
Sports programming used to be a license to print money, but not any longer. With ESPN misusing personalities like Darren Rovell, the emphasis on tradition over new media and data continues to rear it's ugly head. It's beginning to show.
Susan Sarandon and Twitter executives are among the Black Lives Matter activist’s donors, but opponents still polling higher with Baltimore residents
A last word: eCommerce methodology for campaign finance.
Maybe he wins the long shot Baltimore Mayoral race, perhaps he doesn't. Regardless, I root for the 30 year old lightning rod but this isn't about politics. With an estimated 4,500 donations, 95% of which were outside of Baltimore, his campaign has raised a lot of eyebrows. His competitors range between 200-900 donations and a 40-70% local participation rate.
His primary competitors are using his unique success to brand him a carpetbagger of sorts. However, the Deray McKesson campaign has the ability to further revolutionize local campaign by melding outside influence with insider efficacy. By emphasizing an eCommerce approach to campaign finance and reinvesting just $12,000 to $14,000 of his campaign funds on a local product campaign (Facebook and Instagram's ad servers would be perfect), the McKesson campaign could profitability net nearly 1,700-2,000 small donors in the Baltimore area with an average donation of $10.
A segmented ad approach - much like one used for small businesses around the country - could act as both election day call to action and a way to mitigate a "weakness", boosting his local fundraising rate upwards of 25%+ in just two weeks time.
This is eCommerce, digital media, branding and data in action.