Excerpt: Gawker Media has similarly built up its e-commerce business, trading on readers’ trust in its verticals, especially Lifehacker and Gizmodo, to sell them everything from steam mops to mattresses. The company said commerce-driven sales, together with native advertising, drive one-third of its revenue.
Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal growth. Some brands have taken an increasingly holistic, lifestyle-focused approach to get their pitches across the finish line with the all-important young-adult demographic.
Excerpt: Today, Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. These native articles, which have a lightning bolt in the top right corner, load in half a second—10x faster than if user was to click out to a website. From what I’ve seen so far, they really do load instantaneously and have a great layout and user experience.
Excerpt: The evolution of social should continue. While we can’t count out traditional social media platforms (they can always evolve), newer ones may be better-positioned to emerge as the primary place where we connect with friends. Apple’s iMessenger, for example, has made great strides in integrating with the desktop. Slack has taken over messaging in the enterprise—and it could eventually extend to consumers, as well.
Elite Daily is pouring resources into video, which unlike viral text content is continuing to grow sharply on Facebook. In the past year, the site has expanded its video team from seven to 35, producing two pieces a day on average. Elite Daily’s videos got 153 million views on Facebook last year, and 18.9 million in December alone, said TubularLabs.
Judging by sales figures for the first three months of this year, Daimler’s efforts are paying off. Mercedes overtook BMW to sell 483,487 cars under its own nameplate so far this year, with sales rising nearly 13%, twice the rate of growth of its rival. That puts Mercedes in pole position as the race for leadership continues over the coming months.
Last year, I showed that iPhone and iPad would be my device of choice for watching The Masters. This year however myself and many others will be looking Apple TVs and Rokus to lead the charge. According to a report released by Adobe Digital Index TV connected device viewing of TV everywhere content, including The Masters, is up 31% year-over-year.
Steve Wozniak: I worry a little bit about – I mean I love my Apple Watch. The only difference is the band in all those watches. Twenty watches from $500 to $1100. The band’s the only difference? Well this isn’t the company that Apple was originally, or the company that really changed the world a lot.
F8 is Live, here is the Facebook Roadmap
Here is a succinct view of where tech will be going over the next few years. In 2004: social will win. In 2015: platforms will win. In 2018: virtual and AI will win. Here are the confirmed innovations, just announced: live chat APIs and opening messenger to publishers.