BRAND: Sure, the bulk of the Golden State spotlight is often on Stpehen Curry, but Draymond Green has been dubbed the Voice and the Heart of the defending NBA champs. And here, in the midst of the Western Conference finals, it's completely appropriate for this superstar on a superstar team to get his Beats ad. The E-40's just a nice touch.

BRAND: Wake up. Open your eyes. Put on shoes. Train. Repeat. That's the regimen we see aspiring Olympic pole vaulter Josh Dangel perform on a loop in Dick's Sporting Goods newest ad in the brand's ongoing Contenders campaign, created by agency Anomaly New York. But in addition to the running, the lifting, the pushing, the failing, the falling.

ECOMMERCE: Guided selling is a form of product recommendation to make product suggestions and provide product information based on both statistical data and on asking shoppers specific questions related to the product or how the product will be used. Guided selling solution providers report significant increases in conversation rates — up to 70 percent depending on product category.

MEDIA: A few years ago, Vine videos started eating away at ESPN’s biggest TV franchise. Now ESPN’s newest digital media property wants to use Vine "stars" to fight back. Kevin Merida, editor-in-chief of the Undefeated, ESPN’s new sports and pop culture site, told International Business Times his site will be experimenting with putting out daily short-form videos of sports highlights infused with input and commentary from popular Vine users.

MEDIA:  Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience. Users currently see all the messages from accounts they follow in chronological order, but with an algorithm, Snapchat would act as curator of content from publishers and, especially, brands, according to sources.

BRAND: We should never conflate heavy product usage with a "relationship." Yes, people love Nike. But it’s a stretch to assert that people have a relationship with Nike. They’re not wishing for the chance to submit user-generated content, or do an activity on behalf of the Nike marketing team. They just love the product.

MEDIA: It has been nearly six months since the fourth-generation Apple TV was released, and there isn’t much to show yet. Yes, the tvOS App Store quickly added over 1000 apps, but growth since that initial explosion seems slow. I dutifully check the “Best New Apps” section every week, only to be disappointed by the slow trickle of interesting new apps.

ECOMMERCE: Coin was one of the first companies to try its hand at combining all those credit cards you haul around into a single smart card. There have been others since, but some haven't even shipped. Coin eventually sold over 250,000 units, but this is the end of the road. Coin's wearable payment platform has been acquired by Fitbit, and it will no longer sell its current smart payment device.

MEDIA: In a note on Monday, Citi analysts laid out a contrarian point about the future of sports programming. “[Wall] Street tends to think sports-centric cable networks [with their long, fixed-price contracts] face the greatest risk from cord-cutting,” the analysts wrote.

DATA: Like Amazon's Echo, Google Home is a speaker that can keep music and entertainment streaming directly from the cloud to insure top-notch quality. It also offers Cast support, so you can group it with your other speakers for multi-room audio or start playing videos on your television with Chromecast.