BRAND: NikeLab and Olivier Rouseting reveal their new collection. The collection of sportswear was inspired by the Balmain creative director's childhood love for European football and the lives of the professional players who will be participating in Europe's biggest championship this summer. Rousteing reimagines iconic football designs to create a selection of modern silhouettes for men and women with luxury finishes like touches of gold, "the color of champions."
DATA: Any company that touches customer data is labeled either as a data processor or data controller. On the surface, the distinction seems one of semantics, but in reality, the implications of being one or the other carries serious weight and potential consequences. For ad tech and mar tech companies, one is definitely more desirable than the other.
ECOMMERCE: The in-app ad campaign for X-Men: Apocalypse includes the first-ever complete Snapchat lens takeover—meaning the face-distorting lenses users put over their faces have been replaced with those with an X-Men theme (sorry, Kim Kardashian—your dog filter is gone). But the ability to buy tickets without leaving Snapchat is the biggest coup for Snapchat and Twentieth Century Fox, which placed the ad buy, and it suggests the company is making serious moves toward expanding into the e-commerce space.
ECOMMERCE: Does your website have a conversion rate problem? You’ve invested serious time, money and energy into building the perfect site and driving website traffic. You’ve fine-tuned your PPC campaigns. Site traffic is up 450% over last year! But your bounce rate is high and conversions are low. So what gives? While the specific problems underlying your low conversion rate can vary, these problems all come back to one central issue: bad website sales page design.
DATA: While data can be as valuable as physical currency for marketers and control over this data has many revenue-driving benefits, my take is that it’s more favorable and safe for ad tech and mar tech companies to hold as few data controller roles as possible and vigilantly not use collected data in any way that crosses into data controller territory.
MEDIA: Under the rule-bending, tagging users by their handles at the beginning of replies and adding photos, GIFs and videos will no longer count against the 140-character limit in tweets, Twitter said. This will enable users to post longer messages with more interactive content without running afoul of the character restriction.
DATA: States have banned fracking. States could ban ad tech if enough constituents starting to consider the harms and risks to privacy and security, our identities and private property, that consumers increasingly pay for ad tech with their data and batteries as our media migrates to mobile, that it powers fraud and deceptive marketing on an epic scale, and that it pollutes the incentives to create media with its deeply flawed metrics and opaque automation.
BRAND: Abercrombie & Fitch named Target veteran Stacia Andersen and Victoria’s Secret veteran Kristin Scott as the apparel retailer’s new brand presidents. Both will report to Chief Merchandising Officer Fran Horowitz, who was promoted to the new role in December. She joined Abercrombie in October 2014 to lead the company’s Hollister brand and oversaw its turnaround.
MEDIA:Snapchat may have first made its name in the crowded world of mobile apps with an ephemeral messaging service, but the startup and its wildly popular app are not disappearing anywhere soon. TechCrunch has learned from multiple sources that Snapchat is raising yet more financing at around a $20 billion valuation.
Last Word: The Top 20 Job Markets
CIO.com recently released data on their top 25 job markets in the U.S. Listed, you will find data on the media base salary and the media home price. I've also included a link to the raw data from Glassdoor (see here).
With a heavy emphasis on eCommerce, tech, marketing, and data science, each of the cities represented have a number (20,000 to 170,000) of jobs in their inventory. I'm not one to argue with data but giving San Jose and San Francisco the top two spots seems a bit short-sighted. I've graphed why I find that to be the case.