DATA: AT&T is integrating its DirectTV acquisition. Verizon acquired AOL, launched Go90 and is looking to acquire Yahoo (who isn’t?). Similar moves are afoot in Europe and other regions. Regular readers won’t be surprised. Video is a key offering for many service providers and by bundling quad plays, operators can further lower the churn. Content will continue to play a big role in how various offerings get bundled. The traditional cable bundle is being pulled apart in favor of more al carte OTT offerings.
BRAND: Philadelphia-based Mitchell & Ness holds licenses from major American sports leagues such as the National Basketball Association and the National Football League to produce apparel. It is known especially for its team caps. Although Mitchell & Ness is a strong lifestyle brand, Adidas said its own focus lies more with performance sport. Adidas said earlier this month it was seeking to sell parts of its struggling golf business after years of faltering sales, including the Taylormade-Adidas Golf, Adams, and Ashworth brands that mostly produce golf hardware.
BRAND: We imagine that model will be either the rumored iPhone Pro or iPhone 8 Plus. Forbes reports that future iPhones are set to also feature OLED technology and so-called “edgeless” displays to eliminate the top and bottom “chin and forehead” bezels, much like many of its smartphone rivals. Horng added that the move would prove expensive and would necessitate some “advanced processing technology” in order for the brand to pull it off, and that the glass would need to be reinforced by a metal frame.
MEDIA: Facebook has been pouring a ton of resources into video, looking to best capitalize on the shift to mobile content consumption. And it's been effective in its execution on that front. Its video views doubled from April to November last year, coming in at 8 billion per day. Facebook is making serious strides in building out its video ad platform, recognizing -- as Twitter also does -- that marketers like video ads better than many other digital options. The result has been sustained, impressive growth.
BRAND: Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier. The Hungerithm is built on a 3,000-word lexicon and analyzes around 14,000 social posts a day.
ECOMMERCE: As for numbers, estimates show that Amazon's growth in India was 250 per cent in 2015 compared to the previous year. This year, the growth has been around 150 per cent. The number of active sellers on the platform is pegged at 85,000 and industry reports have shown that its website is top of the list in e-commerce. The company does not offer separate customer data for different geographies, but it has a total global user base of 300 million plus.
BRAND: Fiat Chrysler Automobiles has selected GSD&M as lead agency for Dodge after a review, according to people familiar with the matter. The Austin, Texas-based Omnicom Group agency will replace Wieden & Kennedy, which mutually parted ways with the automaker in early March ending a six-year relationship. W&K was also lead agency for Chrysler and the automaker continues to evaluate agencies for that brand.
BRAND: Spotify is expanding its advertising opportunities by beginning to let marketers sponsor its owned-and-operated playlists, which often have millions of followers. Brands could already create their own curated Spotify playlists, but sponsoring Spotify's owned and operated playlists makes it easier for them to reach specific types of consumers performing specific activities, said Brian Benedik, Spotify's VP-global head of sales.
As we’ve written before, consolidation will occur. Will it beWholeFoods buying InstacartorBlueApron? Uber or Amazon that buys PostMates? Google buying the fellow Stanford alum founded DoorDash? Lyft and PostMates voltroning up to take on Uber, funded by Didi?
Having lost money in the on-demand eCommerce startup industry, it's made me a fan of the logistical prowess of Postmates (most recently, I wrote about them here). Amazon has consumer packaged goods (CPG) won, not even a well-funded Jet could outpace Amazon's onslaught. Postmates has local, independent retail won in many of its markets. Where Postmates and Amazon may end up meeting in the middle? Servicing the logistical needs of Gap, J. Crew, Express, and all of the mall retail category.
Basti and his team are smart are doing some amazing things. But if Amazon ever acquired Postmates, there could be a monopoly of the three tiers of eCommerce (warehouse, mall retail, local goods) by 2020. If Amazon ever buys Postmates, it won't be for food. Amazon would want Postmates for its ability to index and broadcast the inventory of 100's of local vendors in each American market.