Issue #53

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This is issue no. 53 of 180. Last issue saw a 51.39% 🔥 open rate with 7.02% of you going to this story on how a sneaker brand cultivates cool.

Today: 10 things that you need to read.

Last Word: 2016 NBA Finals in a Nutshell

via Daniel Roberts, Yahoo Finance

Whenever Nike (NKE), Under Armour (UA), and Adidas (ADDYY), the biggest three sports apparel brands, find themselves facing each other at a major sports event or championship—whether it’s an all-Nike school vs. an all-Under Armour school at the College Football Playoff National Championship, or a Nike-sponsored golfer vying with an Adidas-sponsored golfer at The Masters—sports business pundits love to hype the significance of the brand battle. But this year’s Finals is truly the ultimate example. It’s a team led by Nike’s top athlete, LeBron James, against a team led by Under Armour’s top athlete, Stephen Curry.