BRAND: As demonstrated by its near ubiquity at skiing, surfing and other sports events, GoPro, Inc. is by far the most active sponsor of action sports. Forty-eight percent of action sports properties report a partnership with the action camera company, significantly more than the sector’s two other most active sponsors: Anheuser-Busch InBev and Samsung Corp. Twenty-nine percent of properties report a partnership with the beverage and/or consumer electronics company, according to IEG research.
MEDIA: Twitter's consumer product boss Jeff Seibert, who just took over Twitter's core product team back in September, is no longer running Twitter product, according to multiple sources. Seibert, who co-founded Crashlytics, will go back to running Twitter's developer product suite Fabric, which he was doing before the promotion in the fall. Twitter does not have a permanent replacement for Seibert, and is opening up a search to fill the role, according to sources. Ed Ho, a senior engineering director who has been at Twitter for two years, will take over Twitter's product on an interim basis.
MEDIA: Snapchat is redesigning the Stories page in an effort to boost views of publishers' content — and to help build the advertising business that is currently the company's primary revenue stream. The new design, which begins rolling out today, allows publishers to include an image and a headline to promote each day's story. Live Stories, which consist of user contributions from events around the world and are often more popular than publishers' stories, will now live alongside them on both the Stories and Discover page.
DATA: Referred to inside the company as an "Elo score," a term the chess world uses to rank player skill levels, Tinder’s rating system helps it parse its user base in order to facilitate better matches. Using the system, Tinder could, say, surface more potential dates based on score compatibility. But to me, and likely most Tinder users, it’s hard not to perceive the rating as a definitive scoring of our attractiveness, a supercharged Hot or Not-style algorithm culled from thousands and thousands of signals.
MEDIA: Spotify is adding a new weapon in its fight against rivals like Apple, Google and Tidal: The company is hiring music manager Troy Carter, who will work with the streaming service to help land exclusive deals and create new content. Carter's move to Spotify was first reported by Hits Daily Double, a music industry trade publication, which says that Carter will have a "high-ranking position" at Spotify.
MEDIA: People are spending less time on social media apps, in some cases substantially less, a new study from marketing intelligence firm SimilarWeb found.The company compared Android users' daily time spent on Facebook, Instagram, Twitter and Snapchat from January to March 2016 with the same period in 2015. The firm looked at data from the U.S, UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain.
BRAND: Simmons is choosing Nike’s offer over one from Adidas, marking the first time Nike has outbid adidas for a rookie player when only the two companies were involved. Adidas normally offers deals nearly twice the amount of Nike, which was required to increase its proposals for Simmons, sources said. Simmons’ deal is believed to be one of the largest rookie deals for Nike, behind most notably LeBron James and Kevin Durant.
BRAND: Athleisure and fast fashion have created a dual headwind for the traditional polo shirt, said John Kernan, a retail analyst with securities firm Cowen & Co. “There hasn’t been a lot of newness at the brand.” Mr. Lauren, who declined to be interviewed for this article, said in a written statement: “I am very pleased with Stefan’s vision and the actions he is taking to ensure that we continue to evolve and thrive.”
Last Word: Emerging Waves That Are Damning $RL
An on-going joke at Mizzen+Main was the repetitive use of Kanye's famous now-famous soundbite "it ain't Ralph, though!" The Ralph Lauren brand has been a fixture in menswear since the 1960's. Its timeless style has been the guide for each generation of professional women and men. In essence, no other brand compared to RL's longevity and forward thinking.
Stories of Ralph Lifschitz hustling neck ties at Neiman Marcus once powered us through a time that was especially hard. In 2012 and 2013, convincing men to wear cotton-free formal wear was very, very difficult. The thought of it was insulting to many who preferred cotton wovens over technical knits (that appeared organic in nature). Fast forward four years and it's clear that technical fabrics / smart fabrics / and "gym clothes as formal wear" will own at least a piece of the menswear future. Two brands helped create a wave.
The problem with the adoption of this technology at the heritage brand's design houses is that manufacturing with dynamic fabrics is infinitely more difficult than manufacturing with cotton and other traditional textiles. So it may be early to think that Ralph Lauren is internally discussing technical DNVB's like: Mizzen+Main, Ministry of Supplyand their recreational counterparts - Kit and Ace and Outdoor Voices. But hey, it's likely that they are.
Nike and Adidas have thrived by acquiring brands for each's unique appeal, heritage menswear brands like Ralph Lauren may have to consider it for the first time.