ECOMMERCE: In an IRCE pre-conference session separate from the Amazon & Me workshop, Forrester Research principal analyst Andy Hoar predicted that the B2B e-commerce market as a whole will swell to $1.13 trillion by 2020, more than twice the size of online B2C. Hoar anticipates B2B e-commerce will grow still larger in the decade ahead, representing 25% of all U.S. B2B transactions in 2025 and as much as 40% by 2030.

BRAND: When it comes to shooting from the outside, Steph Curry is the embodiment of hoops perfection. He's certainly proven that during the 2016 basketball season, leading the Golden State Warriors to an astonishing 72 victories and averaging 30.1 points a game while doing it. It would seem Curry could do no wrong. Then came his new Under Armour sneakers, revealed on Thursday, which are part of his endorsement deal with the booming sports clothing company.

BRAND: Is Todd Gurley actually vegetarian? You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it's blatantly obvious that the burger isn't real—it's a digitally inserted photo that isn't fooling anyone.

DATA: The EMarketer acquisition is the latest in a string of Axel Springer deals to win over readers in the U.S. and Britain and turn the publisher of the best-selling Bild tabloid into an operator of online news and classifieds portals. Chief Executive Officer Mathias Doepfner is pushing the publisher into English-speaking markets to drive growth.

RETAIL: An area sure to jump out to customers is the expanded athletic apparel area, which Macy’s is calling Restore, Nourish and Strengthen. It takes up around 7,000 square feet of the first floor. Not only does this include an expanded assortment of “athleisure” clothing for women, men and kids – plus fitness accessories like yoga mats and Fitbit devices – but also leased businesses like Finish Line shoes and Locker Room by Lids hats, which had been elsewhere in the store. The department has a Berry Blendz smoothie bar, too.

DATA: Data-driven customer experience is critical to the future growth and development of organizations, particularly in today’s hyper-competitive economy. A recent Forbes Insights report, “Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer insights,”—sponsored by SAS and based on a survey of 357 executives of large organizations—finds that the benefits of evolving to data-driven customer experiences (data-driven CX) are wide-ranging, including enhancing revenue generation and enabling cost reduction, as well as accelerating process efficiencies and quality improvements.

ECOMMERCE / BRAND: Ralph Lauren Corp. hired the chief financial officer of handbag maker Coach Inc. as part of a bid to reinvigorate the 49-year-old brand with fresh management. The apparel brand also named two other executives with e-commerce backgrounds. Jane Nielsen will join the fashion house as CFO in September, Ralph Lauren said in a statement Thursday. In addition to overseeing the company’s finances, she’ll handle procurement, store operations, information technology and investor relations. Nielsen will replace CFO Bob Madore, who has held the post for just over a year.

DATA: So the upgraded model has a bigger battery, right? Nope. The two versions of the car are identical and sport the same 75 kWh battery. The only difference is that the software on the lower-end version limits the capacity of the S60’s battery, crippling its range. In fact, owners can instantly transform a lowly S60 into an S75 at any time for a fee of $9,000 ($500 more than if they’d initially bought it that way). They don’t even have to bring the car to a service center. Tesla flips the software switch remotely.