Sig Ueland lives in Madison, Wis. He has written for In These Times, Third Word Magazine, and Utne Reader. Sig holds an M.F.A. in Screenwriting from UCLA's School of Theater, Film and Television. Before that he received his B.A. in English from University of Colorado at Boulder.
The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing.
Wayfair, the e-commerce home furnishings juggernaut, is looking for new ways to get Americans excited about throw pillows and accent tables. It recently recruited its danciest employees to star in a new ad. And it’s introducing WayfairView, an augmented reality app, which helps shoppers visualize furniture options at full scale in their homes, making decorative decisions easier.
I conceived Backchannel so it could fill in key pieces of this epic mosaic. Through deep reporting, uniquely knowledgable insight, and a sense of what really matters in an echo chamber full of distracting journalistic noise, we could offer stories that illuminate this amazing, complex and scary revolution. We wouldn’t cover everything, but the stories we did pursue would be singular, surprising and on the mark.
The loss of audiences (especially young audiences) has created ad impression scarcity that has driven up primetime CPMs significantly over the past 18 months, even though the core product (a TV ad) remains the same and its efficacy continues to erode. The 2016 network upfronts further this argument. After two down years, the upfronts rebounded this year – and thus powered the “back to TV” narrative PR reps have touted nonstop.
eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But with the market set to explode, new research shows that thanks to information about their customers’ online activity luxury retailers have the opportunity to know 80% of their in-store customers by name. The research, Digital Frontier 2016: Digital luxury is turning mainstream, by Contactlab in conjunction with Exane BNP Paribas.
A new study reports the slightly astonishing statistic that fully 85 percent of Facebook videos are played with the audio turned off.The business of Facebook native video is relatively new, with the company switching on its own platform only about 18 months ago. Not incidentally, the company also began advantaging native video in the News Feed over posts with outbound links to YouTube and other sites. And recently, the company further enhanced its video focus, rolling out a series of initiatives that should vastly increase the amount of live-streaming video on the site.
Rolls-Royce says the name behind the artificial intelligence system was inspired by the Spirit of Ecstasy hood ornament on the front of every Rolls. Legend has it, the sculptor of that ornament, Charles Sykes, modeled the image after Eleanor Thornton, a British model from the early 1900s. Much like other artificial intelligence programs being developed, Eleanor would be connected to the car owner's life beyond the Rolls-Royce Vision 100.
After signing Jordan Spieth to a multiyear endorsement deal in January, Coca-Cola executives began plotting a TV spot showing the golfer enjoying an icy Coke on a hot day on the golf course. Until a whole lotta rain got in the way. The brand and agency Wieden & Kennedy Portland were forced to remake the ad concept on the fly because Mother Nature would not cooperate. The original shoot on a Texas golf course scheduled in April was canceled because of rain.
Founded in 2012, iQ is now is translated into 17 languages with editions around the world. In the U.S., it’s staffed by three Intel employees with help from contractors. The U.S. edition posts seven to 10 articles a week and reaches 1 to 5 million readers a month, mostly through paid social distribution, according to Intel. The goal is to get people to associate Intel with cutting-edge technology as the company tries to shift its perception as a PC maker to a tech brand involved in cloud computing and connected devices.
Excellence. Boldness. Authenticity. Humanness. Greatness. There are many, many traits that have been used to define "the greatest of all time," and who, most would agree, was the most recognizable person on the planet. Muhammad Ali redefined the modern athlete and the pride that defines his race. So often we look back with longing at the influence and impact of a person's life of Ali's stature, but never consider what that person's greatness can teach us. As a student of branding, I've learned that brands resonate best when they become personal to us and critical to how we "do life."
The duo behind rag & bone, David Neville and Marcus Wainwright, seemed like an infallible pair. Within their shared office at the brand’s HQ, their desks sat side-by-side, where Neville tackled the business end of things and Wainwright oversaw the creative. They’ve been friends since their boarding school days in England and during interviews with the press, they have the tendency to finish each other’s sentences. However, this seemingly perfect partnership is coming to an end today, as Neville has announced his intentions to step down from his role as co-CEO, according to Business of Fashion.
GUEST: How It Feels To Be Acquired By Linkedin
My first feelings were of excitement! I thought we were announcing some mega-deal with Microsoft, another win for our Global Accounts sales team. Little did I know, we actually were announcing a mega-deal with Microsoft--just not the kind I anticipated.
LinkedIn has entered into an agreement to be acquired by Microsoft.
My singular feeling of excitement gave way to a cocktail of emotions that included eagerness, confusion, fear, and awe.