BRAND: In general as purchasing power parity increases, consumers spend more on recreational activities, entertainment and culture. This is visible in the range of private expenditure on retail in Italy (25.8 percent) and Russia (59.2 percent). The vast difference in private expenditure rates reveals differences in standard of living, as online growth does not mitigate this decrease. This trend intimates long-term concerns for the retail world. It is currently most visible in highly developed markets, where a decrease in proportional retail expenditure means that business expenses could outpace growth in physical channels as commercial rent and other costs increase.
BRAND: In general as purchasing power parity increases, consumers spend more on recreational activities, entertainment and culture. This is visible in the range of private expenditure on retail in Italy (25.8 percent) and Russia (59.2 percent). The vast difference in private expenditure rates reveals differences in standard of living, as online growth does not mitigate this decrease. This trend intimates long-term concerns for the retail world. It is currently most visible in highly developed markets, where a decrease in proportional retail expenditure means that business expenses could outpace growth in physical channels as commercial rent and other costs increase.
ECOMMERCE: According to the RedSeer E-tailing Leadership Index (ELI), Flipkart with a score of 91 was marginally ahead of Amazon at 87, while Snapdeal came in a distant third at 60. The index, which will be published on a quarterly basis in Mint, is compiled by research and advisory firm RedSeer Management Consulting, which specializes in e-commerce market research. RedSeer surveyed some 3,000 online shoppers in 30 cities, tracking prices of more than 600 mobile phones across India’s top five e-commerce firms, which include Paytm and Shopclues.
DATA: It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout if they have other options, such as Amazon or your competitors. But how can you measure your ability to convert browsers to shoppers? The Device Category Overview report in Google Analytics gives a helpful snapshot of not only overall conversion rates but also conversion rates by device. The report is located at Audience > Mobile.
BRAND: One of the first questions I ask every new client is, “What’s the weather that you bring with you?” In other words, what are the one or two things you (or your team or business) can be counted on to contribute? If the brand tone and temperament is the mood of your brand, your brand energy is the élan -- the flair, aptitude, and talents you bring -- always and under almost any circumstance. Over the past 20 years, I’ve observed 12 archetypal brand energies that most personal and business brands fall into. They are:
DATA: Restaurant visit growth has completely stalled in the last three months, signaling that consumers, jittery over economic uncertainties, are retrenching. Visits to fast-food restaurants had been growing at a quarterly clip of 2% since September 2015, but haven't grown at all in March, April or May, according to as-yet-unpublished data from market research firm NPD Group Inc. When fast-food growth comes to a halt, “that’s a red flag because it’s been an area of growth and it’s 80% of the industry,” NPD restaurant analyst Bonnie Riggs said.
BRAND: Knight sold his voting interest in Swoosh Inc. to a trust headed by his son, Travis Knight. Knight formed Swoosh to hold his Class A shares of Nike. After the sale of Swoosh voting interests, Travis controls two of the five votes on the Swoosh board, with the remaining three votes exercised by Parker and his fellow Nike directors Alan Graf Jr. and John Donahue. The Swoosh shares represent about 15 percent of the combined outstanding shares of Nike Class A and Class B common stock. The colossal sports brand that Nike has become almost never got off the ground.
ECOMMERCE: eCommerce company eBay today announced that it has started using the Google-led open source Accelerated Mobile Pages (AMP) technology for more quickly displaying webpages on end users’ mobile devices. Altogether, around 8 million AMP pages are now live. The new AMP-powered product category pages look cleaner than the non-AMP pages. But perhaps more importantly, they show up faster. And eBay will be bringing the new style to desktop and its native apps, eBay principal web engineer Senthil Padmanabhan wrote in a blog post.