This is issue no. 99 of 180. I can't believe that Monday's will be No. 100. I am trying to provide the value consistent with niche subscription letters that you'd pay for. Let me know what, if anything, you'd like to see improved. Last letter saw a 40.85% open rate with 6.23% going to this article 5 eCommerce optimization tips.
MEDIA: Facebook is testing a new version of its flagship app that opens directly to a Snapchat-style camera, encouraging you to capture more photos and videos and adorn them with filters and stickers. The test, which begins today in Canada and Brazil, marks the first time Facebook has incorporated technology from MSQRD, a video effects app that the company acquired in March. The move, which comes just days after Instagram added a Snapchat-like feed of ephemeral "stories," reflects Facebook's deep anxiety over Snapchat's growth at a time when it has seen sharing decline on its own platforms.
MEDIA: The Post is using homegrown software to automatically produce hundreds of real-time news reports about the Olympics. Starting tomorrow morning, those items will appear, without human intervention, on the Post’s website, as well as in outside channels like its Twitter account. The idea is to use artificial intelligence to quickly create simple but useful reports on scores, medal counts and other data-centric news bits — so that the Post’s human journalists can work on more interesting and complex work, says Jeremy Gilbert, who heads up new digital projects for the paper.
ECOMMERCE: In addition to leasing dedicated cargo planes, it has grown its number of fulfillment and sorting centers to more than 145 worldwide, is building out its own local delivery service in some markets, has invested in numerous logistics technologies and is buying or leasing truck trailers and cargo ships. It has also built out its own cloud-computing and web-hosting platform that is now a $10 billion-a-year business, designed its own electronic devices, runs a delightful voice-based assistant that could be the future of shopping.
BRAND: That checkmark, dubbed the “swoosh” is the symbol of one of the most iconic brands in history. The wearer of this particular instance of the Nike logo embodies everything the brand aims to convey: strength, endurance, motivation. It’s not a check mark. It’s incentive to run one more mile. It’s teamwork and sportsmanship. It’s a reminder to “just do it”. When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion.
MEDIA: Unlike BuzzFeed or the New York Times, where readership is measured in the hundreds of millions, The Information’s audience is measured in the single-digit thousands. But Lessin said in a recent interview with Fortune that her company has proven there is a profitable business to be built even at that scale, and she is busy expanding its reach into new markets.
BRAND: The automaker has already created a three-bucket system for its current slew of cars -- Mercedes-Benz handles the normal stuff, Mercedes-AMG covers the sporty ones and Mercedes-Maybach deals with extended-wheelbase executive haulers. Electric vehicles will make up the fourth of these sub-brands, Bloomberg reports. Sources familiar with the matter say that its first four vehicles will comprise two SUVs and two sedans. The sub-brand doesn't yet have a name,
ECOMMERCE: Walmart’s pilot with companies like Uber and Lyft to offer last mile delivery to homes shows that the company understands the needs of its shoppers and is working towards offering a first rate mobile commerce experience that those shoppers haven’t been offered before. While only a pilot, coupled together with the first version of Walmart Pay, has the making of truly differentiated mobile commerce experience focused on a core customer base that Amazon hasn’t fully served.
BRAND: We have experience tackling these types of questions with a high degree of accuracy. Based on our foot traffic intelligence covering over 50 million users a month, we predicted Apple iPhone 6s sales, a hit Q4 for McDonald’s all-day breakfast, and a tough Q1 for Chipotle. Time and again, our predictions have been proven on-target once these companies announced their earnings. Reporters have lately been asking us if our foot traffic data can shed light on visits to Trump properties, so we decided to take a closer look.
BRAND: What Tetrick and his team neglected to mention is that the startup undertook a large-scale operation to buy back its own mayo, which made the product appear more popular than it really was. At least eight months before the funding round closed, Hampton Creek executives quietly launched a campaign to purchase mass quantities of Just Mayo from stores, according to five former workers and more than 250 receipts, expense reports, cash advances and e-mails reviewed by Bloomberg.
RETAIL: Further blurring the lines between outlets and chains was the growth of off-price retailers such as T.J. Maxx, which also carries discounted brand names.Now, that retail growth engine is slowing. Retailers have put outlet store opening plans on hold. Real estate developers are wavering: There was 1.8 million square feet of U.S. outlet center space under construction in the second quarter, compared to 4.2 million square feet under construction during the second quarter of 2015, according to Cushman data.
Graphic of The Week: Why Wal-Mart is Buying Jet.com