Issue #18

Logo for 2 PM LINKS

This is issue no. 18 of 180. 2PML had a 50.45% open rate with 8.93% of you going to this story on Abercrombie and Fitch's new Creative Director.

Today: twelve things that you need to see / read.

Last word: Growing the 2PML Community.

Sometimes, it's not what you know - it's who you know, as they adage goes. 2PML is now read by over 1,000 organically-subscribed leaders in brand, eCommerce, data, and marketing. Given that the letter's content and community are only relevant if grown organically, I'd ask you to introduce 2PML to your trusted peers.

In the coming weeks, a Slack group will be formed as a mindshare for the readers of 2PML. It will serve as a way to reach out to veterans and rookies, friends and competitors. Media and eCommerce, agency and brand will have a forum to connect with no other incentive than progress. Additionally, thought leadership essays and content can be submitted to 2PML through these channels for consideration.

If you haven't ever been a part of a large Slack group, I strongly recommend it. You never know who you may need or who may need you. So in closing, thank you for reading and passing this along. And remember, it's not quantity that matters, it's quality. 2PM Links will continue to grow in an understated and organic fashion.