The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a 2-hour special in conjunction with the league, with more coverage on the NFL Network.
As the largest generation in history enters its peak spending years, Gen-Y’s values are transforming mainstream culture. Most significantly has been the change in how consumers behave and perceive themselves as it relates to gender. We’re in an age where men are buying what would have been considered women’s products and vice versa.
Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in February, the league has decided to open up the opportunity full-time starting next season.
One only need to look to Coachella itself, which has broadened considerably in size and scope since it was relaunched in 2001, with daily attendance doubling in the past seven years alone. Once a destination for indie/alt bands, it has in recent years welcomed the likes of Justin Bieber and Beyoncé to its stages, as well as a portfolio of major corporate sponsors like Heineken, American Express and T-Mobile eager to interact with the social media-savvy Millennials.
If I didn’t pay my rent, I too could be profitable. According to a recent Bloomberg story, Uber earns an average of $0.19 per ride in North America when taking into account most costs associated with that revenue. However, in that average certain expenses are discounted, including “interest, taxes, [and] equity-based compensation for employees.”
Wheeler Johnson acknowledges that the launch of Romper may be a few years premature since most millennials (ages 18 to 34) aren't yet thinking about having children. Those who are having children make up a relatively small market: just 10 million to 15 million people in the US, according to Wheeler Johnson.
Hollister is also capitalizing on the ever important experience component of shopping. The retailer was the first to adopt a Snapchat geofilter, Horowotiz said. That way, teens can take photos of themselves in the dressing room and send the Snaps — complete with Hollister's continually changing geofilter — and send it to their friends.
Harwood says PureWow is closing in on 10 million monthly uniques. That's a respectable number, but a source familiar with the company’s finances says PureWow is on track to generate a much more impressive $20 million in revenue in 2016 off of those readers, up from about $10 million last year.
Last word: It's time to optimize for mobile.
Here is a recent tweet by the CEO of Shopify. February 2016 was a turning point in eCommerce that will surely influence how resources are allocated on mobile v. desktop eCommerce growth.