Issue #186

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This is issue no. 186. The last issue had a 🔥48.19% open rate with 5.05% of you going to this article on the five Super Bowl digital marketing stats that should catch your attention.

Brief: Can the Snap IPO Push L.A. Tech Ahead of NYC and Boston?
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Brief: In Support of Free Speech by Tobi Lutke, CEO of Shopify

From ANA's eCommerce insights (downloadable .pdf):

  • Most e-commerce companies engage in social media marketing, have an online store hosted on the company’s website, leverage mobile payment platforms, and employ third-party online retailers
  • 28% of respondents have an e-commerce department that reports to digital marketing, while 21% of such units function as standalone divisions. The remaining departments are part of integrated marketing (17%), sales (12%), information technology (8%), brand management (7%), shopper marketing (4%), and media (1%)
  • Most e-commerce departments report to the CMO (47%), followed by the head of sales (15%), the CEO (10%), and the chief technology officer (8%)
  • 56% of respondents said they use agencies to support their e-commerce strategies. More than half use multiple agencies to help them design ads, create strategy, and assist with mobile and social commerce

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Today's Top Intelligence (12 Reads)

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