Circuit Breaker is the new gadget blog by the team The Verge. It’s there to obsessively cover new gadgets, ways to use those gadgets, and generally be the best gadget blog in the world. They are one of many in-line after Uncrate, Gizmodo, and others. However, the new spin on this offering can turn some heads.
Many in the industry have long predicted eventual death for the box, driven in part by a rapid migration by pay TV providers (including fiber and satellite-based companies) to Internet standards for both video content and services, and by the enthusiastic response of consumers to a growing number of Internet-based alternatives.
“People don’t want apps for every single business that you interact with,” says David Marcus, head of Facebook Messenger, “…just have a message within a nicely designed bubble … [that’s a] much nicer experience than an app.” Under his charge, Facebook Messenger has tested this approach, building integrations with high profile partners as well as opening up a bot API.
The point here isn’t to compare the two devices — an Apple Watch is just about as comparable to a watch as an iPhone is to a phone. But it does provide an interesting context for Apple’s fledgling business — a new product category which has come under a lot of scrutiny since its launch a year ago. Many have called it a “flop,” which, again, is interesting in context.
Fans of Beyonce don't seem to mind paying the nearly $18 price tag for her new album "Lemonade." The artist's latest album, which debuted in a one-hour special on HBO over the weekend, has seen a relatively small amount of pirating, according to TorrentFreak, a file-sharing and copyright website.
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. "Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought.
It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman, basketball star Candace Parker and supermodel Karlie Kloss.
Everyone knows how addictive the app is with teenagers and twenty-somethings but now we know just how influential it is. Clickthrough to see the demographic breakdown of each social media app and how the likes of Facebook, Twitter, and Instagram are competing against Snapchat.
Last Word: The Verge is doing it's gadget blog wrong.
When I heard this news, I initially chalked it up to another Uncrate knockoff. And then I reconsidered when I heard that "they were publishing to Facebook." I thought that maybe that would be a smart spin on distribution for the same reason that publishing on Medium is a smarter option than publishing on your native blog. Distribution on Facebook cannot be beaten.
But when I finally previewed: facebook.com/circuitbreaker, it was nothing new. Stories were published on The Verge and then linked to Facebook, much as Uncrate and copycats do today. The system is built to drive traffic to a host site to help bolster visitors to optimize for ad revenue.
The Verge editor-in-chief Nilay Patel said in a statement:
Circuit Breaker brings the best of old-school blogging together with a sophisticated, aggressive modern platform distribution strategy. We’re going to expand the already huge Verge audience by giving passionate gadget fans tightly-focused coverage of device categories that are poised to change the culture all over again.
But a pioneering move would be to avoid this clickthrough optimization setup altogether, opting to post all content directly to Facebook, giving the direct link to the product's homepage. Facebook's algorithm rewards this behavior and when fitted with Impact Radius affiliate links, the new revenue model could provide high-yield, editorial eCommerce sales, directly from Facebook's powerful News Feed, foregoing ad revenue all together. There should be no middle ground.