Facebook will prioritize posts based on how long users spent on similar posts from the author or publisher in the past. To inform these tweaks, Facebook will rely on data it’s been collecting on how long people spend on Instant Articles or clicked through on its mobile browser.
Supply chain management is a field where Big Data and analytics have obvious applications. Until recently, however, businesses have been less quick to implement big data analytics in supply chain management than in other areas of operation such as marketing or manufacturing.
No question, venture money has always been used to accelerate company building. But this was different. Cash was able to singlehandedly drive scale and growth. The zero interest rate environment created a generation of investors desperate for returns, and everyone — from angel investors to LPs — had money to put to work.
Dick's Sporting Goods has long partnered with eBay Enterprise on its e-commerce platform. Now, it's bringing the technology in-house. Learn the benefits and risks of this multi-million dollar IT bet. This should be interesting.
JetSmarter, a private jet booking app backed by Jay Z and the Saudi royal family, is looking to be an Uber-like disruptor in the sky, making flying private accessible to more than just a privileged 1 percent by offering discounted flights. JetSmarter has had more than 350,000 app downloads with a monthly growth rate of 15-20 percent.
You can Jazz up your Snapchat by adding a fun overlay with a Filter. These filters are addictive, and I’m sure you’ve seen someone staring at their phone creating these little gems. Well how about this for a Filter. The Crying Jordan. Well kind of, you have to do the faceswap with a photo from your camera roll, looks like some are using it to their full advantage.
Celebrities and fans around the world have paid tribute to Prince, the pop superstar, after his publicist confirmed the his death at 57 on Thursday evening. But brands, who tried to join the conversation, struggled to make their tributes heartfelt and not awkward. Some failed, turning the tributes into adverts for themselves.
You may know Prince as the wildly influential singer, songwriter, instrumentalist, actor, and genre-bending virtuoso who tragically passed away yesterday morning. The many websites that write about subjects other than, say, music, know him as a man who occasionally did other stuff, and they’re taking the opportunity to tell us all about it.
The production process is inspired by the auto industry, which has shifted assembly lines to be more and more automated. Bikes never made that shift. "Tubes have to be cut and placed into a jig, welded together, and for most bikes, the welds or brazing have to be finished," says designer Bob Schiller, who started working on the concept as a student.
Individualized marketing, in particular, has become a departmental priority for nine out of 10 marketers, according to Teradata's 2015 global data-driven marketing survey. This approach treats each and every customer as an individual marketing opportunity, and it requires data on each person's preferences, search history, and buying habits.
Last Word: branding serendipity
It was finally announced, yesterday, that eCommerce brand Mizzen+Main signed the reigning Cy Young award winner Jake Arrieta. Frankly, the news was drowned out by the unfortunate passing of Prince. But then, serendipity happened. Jake Arrieta closed the gap between he and record holder Nolan Ryan, last night, by pitching his second no hitter in less than one year. It was just what the brand needed to earn a great, first day announcement ROI. This rare coincidence did quite a bit more than yesterday's editorial placements in magazines like Ad Week. Needless to say, it macked a notable brand event for M+M
I chatted with the brand's CEO Kevin Lavelle, who left me with this quote:
After inking our partnership in the pre-season, I thought we couldn’t be doing much better with this phenomenal father, husband, and athlete coming off his first Cy Young win. As I flipped from ESPN Game Cast to MLB.com for their historic look in (well played), my heart was pounding and my palms were sweating despite zero pressure on me! Seeing Jake get his second no hitter in 11 starts, I thought what a perfect day to have our partnership officially launched, but more importantly, how much this incredibly humble, hard working pitcher deserved this extraordinary moment. I’m proud to be working for him and have our brands aligned.