As Yahoo's Kevin Iole explained, McGregor, who is training in Iceland, would miss serious training time in flying out to Las Vegas and participating in the promotion. On Thursday morning, McGregor released a scathing statement on his Facebook, ripping the promotion agenda and the media tours he's obligated to do, saying it's time for him to train and be selfish.
The group, led by Regina Dugan, who worked at the US Department of Defense before Google, will focus on developing hardware and software products to advance Facebook's mission of "connecting the world," and recent job postings give us additional hints about what it's up to. This skunkworks building is the HQ for the upcoming drone project.
As Amazon has expanded rapidly to become “the everything store,” it’s offered the promise of an egalitarian shopping experience. On Amazon and other online retailers, a black customer isn’t viewed with suspicion, much less followed around by store security. Most of Amazon’s services are available to almost every address in the U.S.
TacoBell's revenue has skyrocketed as of late. Instead of attempting to battle fast-casual chains like Chipotle with higher-quality and more expensive offerings, Taco Bell is doubling down on making food easier to purchase, with a focus on delivery and digital innovation.
The Fulfillment by Amazon (FBA) service is changing ecommerce. Why? As has been well documented here and elsewhere, entrepreneurs can bypass many of the pain points of selling online. Order-management, fulfillment, return-requests, and other aspects become less of a headache by leveraging the platform.
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today released today, which was prepared by PricewaterhouseCoopers.
CEO Kevin Plank spent most of Thursday's first-quarter earnings call raving about Golden State Warriors guard Stephen Curry. Yes, Plank gave some shout-outs to some of the other stars in Under Armour's remarkable firmament, like golfer Jordan Spieth, quarterbacks Tom Brady and Cam Newton, and Olympic swimmer Michael Phelps. But he quickly returned to Curry.
Today’s young parents are the generation that grew up with the Internet and they are contributing to making baby products the packaged-goods product category with the largest e-commerce penetration. E-commerce accounts for 20% of all sales in the $30 billion baby products market, far outstripping the 2% penetration for all consumer packaged goods, reports a new study from consumer research firm TABS Analytics.
The past several days have brought a bevy of digital marketing stats that should interest industry players. Below are 8 stats that caught our eye: 1. Wait, what... 85 percent? On April 17, The New York Times published a story about digital media companies struggling to grow traffic and revenue.
This isn’t the first time Net-A-Porter has teamed up with a well-known, high-end brand on a web exclusive. The online fashion retailer, which merged with Yoox Group last year, created a microsite showcasing two collections from luxury German fashion designer Karl Lagerfeld in January 2012. The renamed Yoox Net-a-Porter Group is No. 72 in the Top 500.
The glut of capital has led to (1) record high burn rates, likely 5-10x those of the 1999 timeframe, (2) most companies operating far, far away from profitability, (3) excessively intense competition driven by access to said capital, (4) delayed or non-existent liquidity for employees and investors, and (5) the aforementioned solicitous fundraising practices.
Most luxury brands are not recognising the potential for effective email marketing, according to a new study produced by customer engagement specialist ContactLab in conjunction with Exane BNP Paribas. Email do’s and don’ts study reveals how luxury brands can better engage with their customers through email.
Last Word: don't be afraid to move quickly.
It's amazing to see subtle ripples in digital media and digital commerce force a meeting in the middle. Now, more than ever, it is beneficial to have a brand strong enough to handle the pressures of constant experimentation. In the last decade, we heard media experts say things like: "every company is a media company." Today, I say, "every media company is an eCommerce company."
The strongest eCommerce brands have loyal followings and organic traffic but it may be time for the best eCommerce firms to invest in building traditional media platforms: populated by niche bloggers, curators, and video producers. There's no better way to endear loyalty than to give buyers new reasons to come back every 2-3 days.
Media startups like "theSkimm" and "The Lenny Letter" have a great chance to become efficient eCommerce players. And more established brands will begin publishing their own niche publications.