RYOT brings all the tech know-how that make VR experiences possible. RYOT’s global vision led by CEO and Co-Founder Bryn Mooser and brought to life by the rest of their incredibly creative team has taken viewers to Haiti’s largest slum, inside the fight to save elephants in Kenya, behind the music with an Inuit heavy metal band on Baffin Island, and along for a ride with a man who quit his job to bike across the world.
Five years ago, Practical Ecommerce published an article describing the skills critical for ecommerce entrepreneurs. The suggestions were, perhaps, counterintuitive: be able to write, know how to learn, and be a skilled listener. Building on these skills, here is a set of tactical capabilities that should help your ecommerce marketing succeed.
Hyundai literally went from zero to 60 pretty quickly in terms of sponsoring sports. Evans, who only joined Hyundai in September, notes the automaker did virtually no sports marketing in the U.S. a decade or so ago. For instance, its 2008 Super Bowl spot was its first for the NFL Championship Game since 1989.
The world’s most exclusive brands—many of which cling to tradition—are reshaping their long-standing practices to provide smarter, more immediate, more sustainable, and healthier products and services. Yet technological advances and innovative new business models are not the only forces driving the rapid evolution of the luxury marketplace.
About a week ago, Snapchat flipped on a new feature: the ability to “pin” emojis to objects in your videos, and have those emojis track that object and move around with them. They call these “3D Stickers” (a weird name, sure, but hey, not my call.) It was only for Android users when it launched last week, but it’s hitting iOS today. Sound silly? A bit. But, like much of Snapchat, it’s as oddly addictive as it is silly.
Last night in Mexico City, Coca-Cola revealed the final act in a year long "One Brand" unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will share a single branded aesthetic around the world. "When people see this new brand identity, they’ll know they’re buying a Coca-Cola," says James Sommerville, vice president of global design. The brand is struggling.
Twitter has made it easier for developers to monitor their Fabric-powered app’s performance with the launch of a new dashboard. Called Fabric mission control, it provides insights and “critical top level information” for all supported Android and iOS apps under a single interface. Rolling out today, it’ll be the default dashboard when using Fabric, and everyone should gain access to it over the next few weeks.
On Monday, October 21, 2013, Brian Chesky sent this letter to his entire team at Airbnb. He published it with the hope of helping young entrepreneurs who are building their own business cultures. AirBNB is a mainstay in international hotels, at this point. This formerly internal memo will take you back to a time when today was still a pipe dream.
UFC featherweight champion Conor McGregor's sudden retirement announcement through social media rocked the sports world Tuesday. McGregor (19-3), 27, who has yet to speak publicly on the matter, was pulled from his main event slot at UFC 200 on July 9, leaving the promotion to scramble to replace his welterweight rematch against Nate Diaz.
Faced with the challenge of justifying or measuring the success of their efforts, what is a savvy sports marketer to do? The first step towards resolution is to recognize what can and can’t be managed. Thankfully, there has been a welcome shift of late, to eschew the elusive ROI question to a more attainable search for ROO (Return on Objectives).
Athletic retailers Sports Authority, PacSun, and Sport Chalet all filed for Chapter 7 or 11 bankruptcy protections within the past month. This does not bode well for the sports retail industry at large. There have been a variety of scapegoats proposed for the downturn: the rise of Amazon, over-saturation of the market, and a drop in the number of US sports participants.
Six Minute Read: 50 Lessons From The Front Row
Here, I detailed 50 simple notes that may be of use for anyone in this industry. To give it a peek, check it out on Medium.