FEATURE: When you stay in an Airbnb, you get more than a home. You get a neighborhood. A city. The local coffee shop is yours, too. You’re not an outsider, a lonely tourist taking the same photos as countless others. Wherever you go with Airbnb, you live there. Even if it’s just for a night.
Slack is one of the youngest tech start-ups to be vocal about its efforts to disrupt the typical tech start-up hiring practices by placing a priority on building a more diverse workforce. Slack's chief executive, Stewart Butterfield, has pushed in public forums for the tech industry at large to be more inclusive.
We still don’t have a true “BuzzFeed for audio” to elevate clips with viral potential. Facebook’s new inline audio player was originally designed for music services like Spotify and Apple Music. With a couple of tweaks, Facebook adapted the player for editorial use by NPR and Serial in a month-long pilot earlier this year.
Restocks is app that drives purchasing via push notifications when highly anticipated shoes and streetwear brands release or re-stock items. From limited release Nike shoes to boutique brands like Supreme, Reigning Champ, Concepts and Kith — each purchase is a push notification and a couple of taps away.
Case in point: last year, Sam’s completely overhauled its in-store pick-up service for online orders. As a result, use of “Club Pick-Up,” as the service is called, rose 46% year-over-year during the holiday quarter, a bright spot in an otherwise difficult season for Sam’s Club that saw comparable sales fall 0.5%.
Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video can move the needle. Today, YouTube and Oracle Data Cloud are announcing a new partnership to offer consumer-packaged-goods marketers in the U.S.
Betaout’s goal is to establish itself as a market leader by creating what Maheshwari describes as an “operating system for marketers.” This means that it not only lets e-commerce businesses organize all the channels they use to communicate with customers in one place with analytics to avoid problems like the coffee machine incident, but also integrate with other marketing and CRM tools.
Gittrich and I (along with a Mashable spokesman who listened in on the interview) spoke about how Mashable now plans to cover news, its emphasis on video, and its relationships with social platforms such as Facebook and Snapchat. What follows is a lightly edited and condensed transcript of our conversation:
Skimm Ahead is a subscription service that gives you all the info you need for the future. Call us Miss Cleo. Never again will you wonder when Beyoncé tickets go on sale, what time the State of the Union is on, or when your favorite show is back on Netflix. It's like your calendar ate a smart cookie.
On Instagram and Twitter we like to share attention-grabbing graphics, surprising headlines and figures that resonate with how we already see the world. Unfortunately, very few claims are eye-catching, surprising or emotionally resonant because they are true and fair. Statistical bullshit spreads easily these days; all it takes is a click.
ESPN said it intends to launch “The Undefeated." ESPN said the publication will combine long-form and short-form storytelling, original reporting and provocative commentary aimed at African American consumers as well as those sports fans seeking a deeper understanding of black athletes, culture and related issues.
The guiding principle must be to support millennials’ desire to make their unique mark on the world around them. GIFs and emojis have become a new, image-based language for millennials to engage with each other, showing how they have already taken matters into their own hands when it comes to communication.
Last Word: entertainment industry and the emoji
I first noticed it during the promotion of Future's latest mixtape - Purple Reign ☔️. And then I noticed it during DJ Khaled's legendary Snapchat run 🔑. And then the hit song, "Panda." 🐼 And now, Beyonce's upcoming album in conjunction with an HBO feature called "Lemonade" 🍋.
The emoji has long been a staple in millennial generation and, particularly, hip hop culture. But it is quickly emerging as a viable promotional tool. Entertainers are launching their own emoji kits (see: Kimoji) by the boatload. The reality TV star and avid entrepreneur actually raked in "a million a minute" during a stint in Apple's App Store.
But it's the regular old, plain jane emoji set that intrigues me. Entertainers are using simple phrases that, joined with emoji context and promotion, seem to have a viral effect on sales. It's another marketing channel to consider in the increasingly-complex digital age. But it's a marketer's role to master what's out there.