BRAND: Unfortunately, lululemon has lost its way and I believe a call to action is needed. I feel strongly that our current Board and management team must clearly articulate and execute a strategy with urgency towards regaining lululemon’s competitive advantage and profitable growth and they must take responsibility. Lululemon created the global athleisure market (which I refer to as “streetnic” –stretch, technical, street — market) and seeded a revolution in the way we all dress. But we are just at the beginning. We cannot continue to cede the market opportunity we created to Under Armour and Nike.
ECOMMERCE: The move steps up competition with Amazon’s burgeoning grocery-delivery service and provides a potential new avenue of growth for Uber and Lyft. The idea is to let Wal-Mart customers pick out groceries online and then have employees fill the order and give it to one of the ride-hailing companies’ drivers. Shoppers will pay a $7-to-$10 delivery charge to Wal-Mart to have the groceries brought to their door. Wal-Mart previously began offering home delivery in Denver and San Jose, California.
MEDIA: The publication on June 1 is rolling out the Hive, a vertical site dedicated to the intersection of business, politics and tech. The vertical draws on the publication’s coverage of those areas, including its longstanding New Establishment List and Summit, a San Francisco event the Condé Nast publication has run for the past two years. Facebook CEO Mark Zuckerberg headlined last year’s New Establishment Summit.
MEDIA: According to our sources, Snapchat was interested in Seene’s computer vision technology and its engineering team more than for its consumer product. As TechCrunch’s Matthew Panzarino said when he covered Seene’s app back in 2013: “I’m not sure what kind of future an app like Seene has at scale without the welcoming arms of a larger entity.” So step forward Snapchat as that larger entity, with its ongoing need for novelty to keep its users engaged and sharing fresh content — the lifeblood of its social platform.
ECOMMERCE: While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle. That being said, if you were to sew together elements from many different websites, you could create a powerful e-commerce Frankenstein. That’s the idea of this post. I’m going to show you my ideal home page, category page, product page, blog, mobile website and site based on speed.
ECOMMERCE: As a matter of fact, there are several routes that you can take to achieve the level of success that you’ve been wanting from your E-commerce site. One of which is using community driven apps. Just recently, I’ve been experimenting on several community driven platforms to figure out what kind of impact they could bring to my client’s E-commerce business. Allow me to share with you the five ways that these platforms have helped me in growing my client’s E-commerce sites.
DATA: During his talk, Eismann highlighted some of the drivers that work for Uber around the world from Greg, a retired Bay Area resident who drives to supplement his fixed income, to Nikhil in Mumbai who is a full-time driver who must visit an on-boarding center to learn how to use the app due to lower literacy. While Uber tries to maintain a consistent quality of service from New York to Jakarta, the obvious cultural and urban differences make experiences in each different. In Uber’s quest to make transportation available to everyone, they are also helping fight congestion and pollution.
AD BLOCKING: A new survey of users found that only 41 percent of those surveyed were aware of ad blocking. But among those who are aware of it, 80 percent block ads on desktop and 46 percent do so on smartphones, suggesting it’s just awareness that’s holding back higher ad blocking adoption. And among those blocking, roughly half said they planned to ad block as long as they can. The survey is part of a report, “Decoding The Adblocking Consumer,” by Midia Reseach, a London-based media research and consulting firm.
DATA So many brands remain locked in a siloed world while consumer footprints expand and social networks collect even more consumer data. To achieve speed to insight, marketers must be able to harness insights from the data—behaviors, stated preferences and transactions tied back to a core identifier—and they must have a tightly integrated analytics and campaign production environment that fosters the activation of those insights with the right offer, in the right channel and at the moment of desire.
BRAND: In April, the agency set up a digital board in New York City showing the famed actress with her skirt blowing over a subway grate—a reference to the famous scene from 1955's The Seven Year Itch, which was also the theme of the brand's Super Bowl spot in February. But this billboard also had a sneaky facial recognition camera to gauge the reaction from passersby. And we all know it's rude to stare, right? Check out the video to see what happened when folks lingered a bit too long:
Major 🔑's from the Mary Meeker Report
The Mary Meeker report drops some serious 🔑's year over year. This year was no different as she delivered insights surrounding the impact of autonomous vehicles, China, messaging and more. The biggest takeaway is that there's opportunity across many different industries and innovation is showing no signs of slowing down. It's never been a better time to be a maker.
(1) Apple needs to innovate beyond their devices quickly to get back on track. (2) The world is open for business. Ignoring China is a mistake for VCs and startups with global potential. (3) Debt is our economies biggest threat and opportunity. (4) Ad blocking trends give $FB more leverage/potential long term. Publishers need to embrace SaaS thinking or invest in native. (5) Anyone ignoring Millennials in 2016 isn't paying attention. (6) The lines between offline and online retail are dotted. Online brands have the ability to scale faster to offline than ever before. (7) Offline retail experiences is an emotional experience and isn't going anywhere. People outside the bubble still want it. (8) We haven't reached peak live video. Remember when you said you wish you were early on Twitter or Facebook? Here's your opportunity. (9) Mary Meeker's deck included the Chewbacca mask video. The 🔑 to success is being able to stay flexible with updates to your deck. (10) This year $TWTR and the NFL roll out their integration. It's gonna be major 🔑that $TWTR gets it right.
(11) The 🔑 for the NFL/$TWTR integration is an optimal sports experience for both consumption + crying Jordan faces. (12) The sports experience is a combination of UGC and what is produced by the league. Integrating both will be 🔑 to changing the game. (13) Messaging isn't just a trend. It's a full fledge assault. Software may be eating the world but messaging is killing the phone call. (14) No ideas are new. Snapchat filters, 1997:
(15) Open source voice interfaces are going to win. (16) Autonomous cars 😐Bruh. If you're not thinking about how this impacts insurance, entertainment, tourism, etc.. You're missing out. (17) Lyft Line & Uber Pool are the best example of how the future of transportation will work. Except... No driver in the front seat. (18) Rosetta Stone: Mandarin edition. (19) Borders don't REALLY exist yet marketers still invest ridiculously into our own back yards for ads. Look elsewhere. (20) Your device will be your wallet. (21) Big Data is dead. Big insights from big data is 🔑. (22) Innovation is happening all around us. From retail and data to sports and healthcare - there's opportunities everywhere if you stay up. (23) the biggest takeaway from the Mary Meekers report is that the geeks, makers, builders and doers are changing the world. (24) It's never been easier to make a 'ding' in the universe. Invest in yo'self and put in the work.