Issue #59

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This is issue no. 59 of 180. Last issue saw a 39.52% open rate with 4.17% going to this article on Facebook's plummeting engagement rates.

Today: 8 things that you need to read.

Last Word: Gross Profit Margins 📈; Stock Price 📈

Furthering my theory that Amazon will begin acquiring fashion retailers who've focused on eCommerce as their primary distribution method, the average margin of a publicly traded apparel retail brand (see: $RL, $Lulu) is 58%. This is a full 24 pts higher than Amazon's existing margins.  

In recent months, Amazon has begun to roll out their in-house, consumer packaged goods as the Bezos-led company works to continue the eCommerce giant's swift rise in market cap. The company is now trading at ~$720/share and is worth nearly $390B.