German automakers bought it from Nokia last year and Amazon is investing in it as its logistics play continues to swell. The long-game for Amazon seems to be map controlled drones and autonomous shipping vehicles, reducing the domestic control that FedEx and UPS have on the industry.
As mentioned yesterday, Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games. Here's how to build a strategy around the NFL's Thursday Night Twitter monopoly, each Thursday.
Facebook wants big media companies like BuzzFeed and the New York Times to use its new livestreaming video service. So it’s paying them to do it. Facebook has a lot of rewards for people who do what Facebook likes, and one of them is cash.
Advertisers have access to over 1,300 targeting options, 15 types of campaigns, and over 1.59B users.You don't need to spend a lot of cash to do this right. You can spend a few dollars a day on each variation for a week and then analyze the results. Upon analyzing the data, you can ramp up the spending for your best performing copy, creative, and audience.
This may seem boring but read up! Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. As more ventures ad eCommerce over the nest several months, this will become an acquired practice.
Darren Lachtman, global brand strategy, Twitter, and co-founder, Niche, said he's seen "a lot of hesitation from brands" when it comes to working with influencers. However, he said once companies, including Comcast, come to the studio and see the creative process, the wariness fades away.
The billboard appeared near the PepsiCo headquarters in Chicago. The sign says "Ditch Artificial Sports Drinks/Switch To The #1 Natural Sports Drink." The bottle on the left is clearly meant to be Gatorade, while the brand on the right is BodyArmor. But it may be too little too late as Gatorade has successfully diversified.
With over 150 hours of video content and no time to watch everything (unless you're an absolute Vayniac, Gary smartly instituted a great search-system by coupling meta-tags, his GV database of keywords, and Google's API. Give it a shot.
It’s pretty obvious that Snapchat is currently having its breakout moment. And it's also obvious that many executives are unprepared for it. The quickest way to catch up is by following these 10 savants and learning how they've bent the platform to their business will.
On Tuesday, the U.S. Patent and Trademark Office issued Uber three new patents, including one for “enabling a user to verify a price change for an on-demand system.” In other words, the ride-hailing startup successfully patented its method of prompting users with the temporary rate hike and forcing them to manually agree to the higher fare.
A last word: A New Spin On Engagement Analytics
One of the new engagement analytics tools worth trying out, Sherlock is the solution for developing and tracking custom KPI's for your brand. Via Derek Skaletsky, Founder and CEO:
"With SHERLOCK, you create a custom engagement algorithm for your product by scoring each one of your events based on its "engagement weight" and Relay delivers you a ranked list of your users ordered by their engagement. It's completely flexible and allows you to see how user engagement shifts over time. You can also dive into detailed profiles with more info about each user's overall engagement."
Why use Segment?
Speed and Flexibility
Send the same customer data to marketing automation tools
Improve the quality and consistency of your customer data
Collect data from other tools on the Segment platform and analyze it with Sherlock.
For example, you can collect your customers’ A/B Testing experiment data and Live Chat message history for further analysis in Sherlock. Learn more here.