Over the next several months, our generation's great media companies won't seem much like curators and commentators at all. Content production, especially in the area of video, will become a dominant force in media as platforms (Twitter, Snapchat, Facebook) continue to starve VC-backed and independent media groups. The other hedge, of course, will be improved eCommerce operations. These projects, for many media groups, are underway with unique systems that feature affiliate partnerships, drop shipping, and branded products. Proprietary video-enabled eCommerce projects are in their early stages, as well.
Media groups have been fighting for eyeballs while platforms like Twitter get early exclusive on content like today's Star Wars trailer.