Last week, Mashable announced a funding round to put Mashable on more platforms, including television. This letter from the Mashable founder helps to explain the hard realities that media groups are faced with today. As platforms become media organizations, media organizations must adapt faster than ever.
Facebook is trying to confront a double-digit decline in the most important kind of content that people post on the social network. It’s been working on ways to reverse the slide, with limited success that could have long term implications for the health of its News Feed.
Mashable Inc. is firing an unspecified number of employees as the Internet media company shifts its focus to video entertainment from politics and world news. This Bloomberg article provides some of the specifics. The company’s recent $15 million fund-raising via Time Warner Inc.’s Turner division and other investors pointed to the new direction.
After last week's Chat 2.0 update, even parents don't have an excuse anymore. Here is a udgment-free guide to getting your Snap game up and joining a chat app that is dominating the time of most young media consumers and now, Fortune 500 brands everywhere.
TacoBot is only available to a handful of Slack teams for now but it sounds like the company has plans to open it up to more people in the future. Those interested in trying it out for themselves can sign up for the waitlist. Of course, TacoBot is just one of many bots on Slack's platform.
Commerce tech company Stripe got a boost for its new product from an unexpected source, The White House. Less than two weeks before President Barack Obama's historic trip to Cuba, the White House contacted the company and asked if it would be willing to launch its new product, Atlas, in Cuba.
Over the last year, New York Magazine’s social-media team has spent a lot of time thinking about platform-specific storytelling. According to them, "We all love the intimacy of Instagram and saw potential there, given the highly visual nature of our magazine." In the past year, they've grown their account beyond 475,000 users.
These two names are a good fit: a 105-year-old tech company that did not have a single partnership with any pro golfer, and a 66-year-old pro golfer who is a classy and scandal-free, if quiet, choice for an endorsement deal. And then there’s the humor of their names: IBM’s founder was named Tom Watson. Tom Watson, the golfer, likes that.
The company, nuTonomy, is currently working with Singapore to put self-driving electric taxis within the One North business district to serve as public transportation, according to the MIT News. In the next several years, the company wants to deploy thousands of such cars in Singapore.
Many international brands and retailers are taking advantage of this relatively low-cost and convenient way to expand their businesses into China. The number of overseas companies operating in China’s free trade zones doubled in 2015. They include a strong representation of big U.S. companies, including Amazon.com Inc., No. 4 in the Internet Retailer 2016 China 500, and Apple, No. 11.
If you're watching the Master's today, you'll see Rory McIlroy wearing black and gold Nike shoes. He's one of the 200 Nike athletes who will be wearing a special edition color way to honor Kobe Bryant's upcoming final game. A concerted effort by Nike for their premier player's final day of competition.
A last word: The Media's Great Adjustment
Over the next several months, our generation's great media companies won't seem much like curators and commentators at all. Content production, especially in the area of video, will become a dominant force in media as platforms (Twitter, Snapchat, Facebook) continue to starve VC-backed and independent media groups. The other hedge, of course, will be improved eCommerce operations. These projects, for many media groups, are underway with unique systems that feature affiliate partnerships, drop shipping, and branded products. Proprietary video-enabled eCommerce projects are in their early stages, as well.
Media groups have been fighting for eyeballs while platforms like Twitter get early exclusive on content like today's Star Wars trailer.