This is issue no. 27 of 180. Last issue saw a 54.7% open rate with 6.26% of you going to this story on using Google analytics to measure soft conversions.
Ecommerce platform Shopify is getting into the money lending business today with the launch of Shopify Capital, a service that gives merchants cash advances to invest back into their companies.
Adidas Stan Smiths and Superstars in all their simple, stripped-down glory. Walk around a city such as New York, or check out street-style photos from around the globe, and you're bound to see them.
Cults depend on strong ideologies, differentiating worldviews, and iconic leaders to hook their followers. These brands have managed to figure all that out. There's one brand on this list, though, that recently lost its formerly loyal following a major crisis.
Elliott will leave Columbus having been the latest in a long line of successful running backs to wear scarlet and grey. In his junior season, the 6-1, 225-pound back tallied 1,821 yards (6.3 yards per carry) and 23 touchdowns. Ohio State has the most valuable athletic program in America.
Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the New Thing.
Facebook, Google, Yahoo and now Twitter keep telling us the future will be much different. It is happening on your phone! It is video! It is LIVE VIDEO! And all this business about taking walks, or conversing in person, or sitting at corner cafes, well, you'll just have to learn to live without all that.
Eventbrite has teamed up with Teespring to help organizers establish a better connection between their event and attendees. So not only can you sell tickets to your festival, concert, party, or social gathering, people will also be able to buy branded apparel powered by Teespring’s platform.
Elon Musk has long said that his dream of colonizing Mars led him to found SpaceX. Now, we have a target date for the first visit. The company announced today that it would be sending its Dragon spacecraft to Mars as soon as 2018, under a program called "Red Dragon."
Odyssey seems to have hit upon one formula for distributed growth in media, and the startup has come out of nowhere to top 30 million monthly uniques using a business model that sits somewhere between a conglomerate of college newspapers and a social network.
In the meeting, the stars sent a message to Twitter: Facebook, Instagram, and Snapchat all want our videos too; cut us a check if you want to keep us. “We made Vine a cultural phenomena,” one of the Vine stars in attendance told BuzzFeed News. “We would like finally make a living off of the platform.”
Last Word: someone launch a 'Talkshow' Podcast
This could have been a Slack vertical, at least that's how I envisioned it a while back. In that particular moment, our group reached peak Slack-banter about sports and pop culture. The conversation was peppered with .jpeg's and .gif's, embedded video and text snippets. For the Silicon Valley group chat messaging company, It would have been as simple as allowing for the publishing of private group chat's on a custom URL with the group's previous chats archived for public consumption.
"I bet people would pay to watch our chatcast, live," I said.
And just a few months later, Talkshow launches. Talkshow is a platform that allows you to text in public for all to see. I'm not always right but I will say that audio podcasts will be overtaken by live chat variety in the next few years. It's easier to follow, easier to disseminate to others, and more interactive.
If you're an industry expert and you're interested in giving this new medium a go, reply to this email with your login. We will discuss and announce a topic of banter, to-be-announced on 2PML for Friday afternoon at 4 PM. We may even have a sizable audience.
