MEDIA: Snapchat Inc. will set up a dedicated channel on the mobile app for the games in Rio De Janeiro. Media company BuzzFeed will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene.

ECOMMERCE: Claire Mazur and Erica Cerulo launched Of a Kind to introduce new designers by selling their pieces and sharing their unique stories. The website is an e-commerce destination for discovery, and a seamless blend of retail and editorial content.

ECOMMERCE: Sure, the medium was weird for a bulleted list but it was a great summary of the seven basic elements that a brand's eCommerce site should possess. Starting off, several of these commitments can be difficult to address but the return on investment can be well worth it. Plus, I have a few automation tricks that can be of assistance.

BRAND: The soda brand has learned a lot about digital media—particularly when it comes to the value of snackable content—and is applying those learnings not just to digital but to traditional media. This explains why the five-second spots are headed to TV, where such short ads are a rarity. 

MEDIA: The way we consume social media is being transformed and tinkered with as Silicon Valley tries to wring as much engagement, attention, and money out of it as possible. The feed is dying, and we feel shocked by its death — but we shouldn’t.

MEDIA: Digital publishers' problems are all rooted in a deeply entrenched issue: they're built on ad sales based on impressions, and impressions are a terrible currency for selling advertising on the internet.

BRAND: The company behind Uncle Martian is a 25-year-old sports shoe manufacturer, Tingfei Long Sporting Goods Co. (廷飞龙体育用品有限公司). According to its government records, it has some 800 employees and is based in southern China’s Fujian province.

ECOMMERCE: Michael Luca and his colleagues Benjamin Edelman and Dan Svirsky at Harvard Business School recently ran an experiment on AirBnb. They sent out 6,400 requests to real AirBnb hosts in five major American cities—Baltimore, Dallas, Los Angeles, St. Louis, and Washington.

DATA: Similar to services like LinkedIn’s Rapportive or newly launched Connect from Clearbit for desktop email, Sender Profile lets you quickly view a summary of information about the person who emailed you, including their job title, workplace, location, homepage, and social profiles on Facebook, Twitter and LinkedIn.

MEDIA: Second, though he’d been enmeshed in a world of Facebook Instant Articles, Apple News, and Snapchat Discover before taking on the fellowship, he had an epiphany. “When I compiled all the data,” he told me, “I realized the market had completely shifted.” That combination of mobile and social has, in short order, redefined the news landscape.

ECOMMERCE: It’s been almost three years since Drake released an official album. It was around the same time that Robin Thicke was relevant, Bey was headlining the Super Bowl and Justin Bieber was still public enemy numero uno. Soak that in then consider how drastically the consumer landscape has shifted since Nothing Was The Same dropped.

DATA: One of the biggest mysteries for marketers is what’s truly going on with lead generation. Marketing may spend a lot of money, but it’s not guaranteed to get sales results. Mintigo, Inc., has partnered with Oracle to help bridge that gap to get more efficient marketing and lead generation.